Seeking creation of an IDENTITY KIT for VISUAL BRANDING of a start-up company. We love a purely black and white, minimalist, design esthetic.
The kit should include the following, with related time allocation in parentheses:
1.0 - LOGO (80%)
1.1. Creation of a black and white logo to be used in all print and digital material
1.2. The logo MUST contain clever and imaginative use of negative space. THIS IS THE MOST IMPORTANT ELEMENT OF THE WHOLE IDENTITY KIT, for reasons we will elaborate on later.
1.3. We love typography, and as such we are open to either a logotype/wordmark or a combination mark (graphic with both type and a symbol icon).
1.4. We seek a choice of 5 mock-ups. For the final selection, we expect multiple revisions.
2.0. BUSINESS CARD (10%)
2.1. The card stock will be black. The logo will be embossed.
2.2. We seek a choice of two mock-ups.
3.0. STATIONARY (10%)
3.1. Creation of stationary (letterhead, report/proposal cover, envelope) incorporating the logo.
3.2. We seek a choice of two mock-ups.
Final product will include all vectors, PSD, and high-res JPEGs.
As we are a start-up, we hope that this is the beginning of an ongoing relationship with a talented and dependable design professional.