We are on the verge of launching a new URL shortening service called flo.gg. As part of this pending launch we need a Digital Marketing Plan drawing up by an experienced Digital Marketer. Your plan should be approx. 1800 to 2500 words and cover the following topics:
Situation analysis - i.e the current situation with the website
Audience - Whats should our target audience be?
Objectives - We currently have 0 visitors to the site and 0 registered users, what should we be aiming to achieve month on month for the next 12 months.
Channels - Which methods of digital advertising should we be using (anything from PPC to social media).
Action Plan - What should we do and when (next 12 months).
Budget - What can we expect to spend over this period.
Measurement & Iteration - What tools should we be using to measure our performance & and how often do we need to repeat things.
If you have any further questions then please drop me a message.