I am working for a brand called Cognito. Our marketing team is in the process of building our brand assets and to get a good headstart, we need a fine logo to carry our company name.
I want a clean, simple looking logo that shows the ff qualities:
• Simple-minded – we make the complicated easy to understand
• Personable – we recognize that behind every business is a person
• Enterprising – we are determined to succeed and help others achieve success
• Conservative – we deal with risks prudently
• Straightforward – we emphasize clarity and no-nonsense in all we do
Note that we want to show our market that they can come to us for our expertise in exploring the ‘what ifs’ and the ‘why nots’ of the business.
Color: deep red tone
Target delivery is Friday this week.