Content Management
Involved extensively with overall project-based content management for local & international development agencies of both public & private nature which included content development, mapping information architecture, content audit, progressive iterations & message styling based on context.
Project Coordination
In-depth understanding of management hierarchy in development projects. Coordinated with actor segments in the project to ensure execution of the training program, sustenance of root-level project activities to a degree& change management.
Design
Engaged in content design for training materials in terms of tangible & digital materials. Additionally, designed models for existing services of agriculture, livestock, knowledge management, public health, livelihood development & public awareness.
Mass Marketing
Engaged with Above The Line (ATL) marketing approach inclusive of storytelling for change and mass market outdoor promotions. A notable example would be the ATL training approach for the BALIKA project funded by the Population Council.
Brand Activation
Heavily involved in health and social security based commercial launch and branding campaigns for Amader Dakter – a premier eHealth solution developed by mPower and Traumalink, a system that provides and objective protocols for road accidents.
Graphics, Visualization
Involved in graphics design and data visualization on infographics from early career. These visualizations manifested as AVMs, one-pag