Objective: To develop an ecommerce marketplace in a niche b2b space
The Product:
A responsive web interface with the following feature sets.
• Contemporary and representative UI
• Seamless UX
• Functionality as under:
o For website functioning
o For the user
o For the vendor
o For the administrator
Website Functioning:
• Provide registration facilities to users and vendors
• Provide separate functionality for users and vendors as well as administrators
• Host storefronts for separate vendors
• Aggregate all inventory into single searchable product catalogue
• Ability to display inventory on maps – Google maps integration
• Tag all inventory based on pre-defined parameters to facilitate parameter based search
• Since the inventory will be rented/ leased for specific time slots only, there needs to be a robust scheduling component that allows unique time slot based booking
• Allow users to specify purchase parameters from pre-defined set
• Suggestions from similar searches by others
• Aggregate and display relevant inventory as per user specifications on demand
• Allow users to compare various options
• Maintain record of preferences and frequent usage
• Allow selection and complete transaction including payment and receipt issue; payment gateway integrated
• Maintain record of transaction for later reference
• Maintain user-wise and vendor-wise records
• Allow users to give feedback, comments and share pictures as part of the comments/ feedback for each inventory SKU
• Allow for general offers/ coupons/ discounts as well as user-wise
• Loyalty rewards
• SMTP configuration
• CRM integration
• Static pages – About Us etc.
For the User:
• Registration using an e-mail or a social id (verifiable and verified)
• Unique user account
• Record user details including address, contact numbers, mail id and if permitted CC details
• Maintain personal profile and allow modification as well as update
• Keep record of frequent usage
• Track preferences
• Allow feedback, comments and picture uploads
• Link to social media accounts
• Transaction history & details
• Recent Orders
• Online wallet
• Dashboard
• Available offers/ coupons/ discounts
For the Vendor:
• Unique Login
• Vendor account with details
• Storefront with pictures and details – both free text and pre-format for inventory
• Unlimited inventory tagged with pre-defined parameters to make it searchable
• Pricing details
• Availability management
• Ability to modify
• Ability to offer/ accept timeslot bound bookings in real time
• Integration with payment system
• Transaction history with details
• Dashboard
• Ability to push user generated content to social media
For the Administrator:
• Ability to maintain database of both users and content
• Ability to define rights
• Ability to change access and capability settings
• Ability to modify the website
• Ability to approve/ not approve profiles/ content/ inventory
• Ability to track usage and transactions by user & vendor
• Ability to offer discounts/ coupons/ offers across SKUs, geographies, vendors, categories etc.
• Ability to receive & make payments
• Ability to track accounting with users and vendors
• Ability to track user activity and segregate the same for analysis based on profile and segment metrics via a robust real time dashboard
o Demographics
o Sociographics
o Psychographics
o Regions
• Ability to generate and disseminate content across various options on web and on Mobile to specific audience profiles within the user base
• Ability to track level of response and analyze the response to determine efficacy of medium
• Ability to segregate response by platform and medium
• Ability to allow moderated and non-moderated content generation depending upon rights granted to each user
• Ability to replicate content generated on website to social profiles/company pages along with contributor identity