Hi i am not very prominent on freelancer.com, but believing me this one time might be beneficial for both of us.
I can provide you an enhanced solution of what you are looking for right now. Apart from the features you have listed in your project description, i will give you following:
1.) User Registration/Management.
2.) Facebook Comment System integrated.
3.) Social login system: Facebook, Google +, Linkedin, Twitter and Yahoo
4.) Image and video galleries
5.) RSS feed
6.) Included dinamic multilanguage sitemap
7.) Multilanguage
8.) SEO Optimized
9.) SMO Optimized
10.) Monetizable (Adsense Optimized).
11.) audio players: soundcloud, mixcloud
12.) Mix category Management.
Also we can brain storm together and conclude final look and feel of the merchandise page.
If this work out well for both of us, I can also provide you an application for bulk email marketing(will be charged additionally) or you can use mailchimp(free of cost) so that you can stay connected with your subscribed/registered users.
Looking forward to work with you :)
Thanks & Best Regards,
Sahil Srivastava