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$30-90 USD

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Posted almost 12 years ago

$30-90 USD

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THIS WORK HAS TO BE DELIVERED ON 1/05/2012 BY: 20.00PM UK TIME MORE INFORMATION WILL BE SENT TO THE WINNER Case study of an organisation within the creative industries Working individually: (1,600 words weighted at 40%) To assess intended Learning Outcomes: 1/2 As an individual, prepare an illustrated case study of 1,600 words on a business that you consider to have an innovative and creative advertising and brand communication strategy. A more detailed brief for this assignment will be distributed and discussed during the teaching sessions. Assessment Criteria (all criteria weighted equally) 1. Use of Literature 2. Knowledge and Understanding 3. Analysis, Argument and Reflection 4. Integration of Theory and Practice 5. Organisation and Presentation Assessment Criteria Standard academic presentation is required, including: • Concise and appropriate business language • Fully referenced using the Harvard system which includes a single alphabetical order bibliography containing all sources used for each piece of work • Unless advised otherwise, all work should be typed and space 1.1/2, 5. ILLUSTRATIVE READING LIST: Core Texts: Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media (2nd Edition), John Wiley & Sons; (Make sure you buy the 2nd edition: available on Amazon from some booksellers for around £27.00. There is also companion website to go with this book). Additional text: Barry, P. (2008) The Advertising Concept Book: Think Now, Design Later, London: Thames and Hudson. (A useful additional book: available on Amazon for £12.00). Other Books: Bilton, C. (2007) Management and Creativity; From Creative Industries to Creative Management, Oxford: Blackwell. Burtenshaw, K. et al (2006) The Fundamentals of Creative Advertising, London: AVA. Griffin, G. & Morrison, D. (2010) The Creative Process Illustrated: How Advertising's Big Ideas are Born, Cincinnati: How Books. Harrison, S. (2009) How To Do Better Creative Work, Harlow: Pearson Education. Pricken, M (2008) Creative Advertising: Ideas and Techniques from the World’s Best Campaigns, London: Thames and Hudson. Pope, R. (2005) Creativity: History, Theory, Practice, Abingdon: Routledge. Shaw, M (2009) Copywriting: Successful Writing for Design, Advertising and Marketing, London: Laurence King. Veksner, S. (2010) How to Make it as an Advertising Creative, London: Laurence King. Wolf, J. (2009) Creativity Now, Harlow: Pearson Education. Journals: Admap Blueprint Campaign Creative Industries Journal Creative Review Design Week Icon International Journal of Advertising Wired Websites: [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] This reading list is illustrative and additional sources can also be found in the library and via the e-library
Project ID: 1590714

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5 freelancers are bidding on average $81 USD for this job
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Hi! Pleasure to bid over here. Please refer to PMB for details thanks :)
$80 USD in 6 days
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Highest quality and delivery on time! Flexible in negotiation, according to the specified budget! Opened to your suggestions! Looking forward a so long-term cooperation Cheers:) Sanaa
$74 USD in 2 days
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Hi, you can consider this project completed as per your requirements. I can really meet your expectations and willing to work on it whole heartedly. Kindly have a look at PMB. Thanks
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Dear Sir or Madam, I see this list of books, which are not easily available to me, and if I were to order from Amazon they would take time to arrive. I did a quick search for ebooks and only found partial copies on Google books. However, secondary citations can be used as primary as long as one does not use the primary source. I am certain I can find enough material for an excellent paper. I will attach a paper I did on the Absolut Vodka campaigns and a paper on Typography so you can see my style. I have extensive experience in every kind of writing, especially academic writing, technical, informational, and entertainment. I do all my own writing, unlike some jobbers who artificially inflate their stats, and I have personally written an average of 500,000 words per year for the past 15 years, including hundreds of academic papers on a huge array of subjects and domains. Much of my work has been on business. I teach academic, infiction, and creative non-fiction writing part time. I have taught academic and business writing at MBA level. I hate the politics in education, so I freelance, working both for individuals and corporations. (I even do some work for other professors.) I do not work cheaply, but I work fast and my deliverables are always excellent. I am A+ and CNE certified and have several degrees plus published work. It is a long story why I must work, but I would write every day even if I had lots of money. It is who I am. Please Google my name to see some samples of my work. (Skip over the marketing guru sites who are pushing social networking.) I will attach my resume for your information. Thank you, Karena Andrusyshyn
$110 USD in 7 days
4.7 (33 reviews)
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Hello I am interested in taking up your project Thanks
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