We need a logo for a company that sells rendering software for architects (site name is Design to Render). At the beginning of the job we will need two rough drafts from our chosen artist; one with a bridge and one with a cityscape. From those two drafts we will choose a final design for completion. Please read further for the concept and more details.
## Deliverables
We need a logo for a company that sells rendering software for architects (site name is Design to Render). At the beginning of the job we will need two rough drafts from our chosen artist; one with a bridge and one with a cityscape. From those two drafts we will choose a final design for completion. The concept: Architects often do what's called a "napkin sketch". A quick rough design on a bar napkin for a potential client. When the client approves the job, they take that rough sketch and eventually, with rendering software, turn it into a polished, sexy, 3D looking design. Our logo will include a slightly rumpled bar napkin, a sketch of the icons noted above (one logo with a bridge and one logo with a cityscape). The sketch grows off of the napkin into a finished 3D looking bridge and cityscape. Escher's Drawing Hands is a good example of a 2D sketch growing into a 3D object ([login to view URL]). A pop-up book is another good example. So for our logo, think flat on the edges (like the Escher drawing) with the cityscape or bridge springing to life as it moves towards the center of the napkin. There are certain simple, basic architectural conventions that you'd need to follow when doing the 2D part of the sketch. First, architects give different lines different weights. See this drawing: [login to view URL] The outside lines (the top of the car, the right side of the car) are heaviest. The inside lines (the bottom of the car, the left side of the car, the door outlines) are medium weight. The surface lines (car hood, windshield) are the lightest weight. Also, notice how all of the lines extend beyond the bounds of the car. An architect wouldn't take them this far out, but when they create a line drawing it would be rare to see a neat corner. The ends always cross and extend just a bit. Now check out this drawing: [login to view URL] When an architect draws an initial sketch they use slightly squiggly lines. Not perfectly neat lines but always like their hand was shaking a little bit. Some architects use outrageously squiggly lines but we want just a bit, like the drawing referenced above. When bidding... Please don't give me a boilerplate reply. I'd like to know that you've read this very detailed job description and that you understand what I'm looking for. A mock-up is not required but I'd certainly give extra consideration, and consider extra payment, to someone who could quickly show that they understand exactly what I'm looking for. We're also hoping to hire our chosen artist to create a website to match the logo once this job is finished. Thanks so much for taking the time to bid on this project. Please let me know if you have any questions.