Organization: Old World Hospitality Pvt. Ltd., Habitat World
Role: Assistant Manager - Digital Marketing & CRM (QE)
Location : India Habitat Centre, Lodhi Road
Being a part of the core team to develop and implement Online Marketing and Communication strategies for Old World Hospitality group. Also, overseeing and maintaining Brands Reputation on all Online and Offline platforms.
Brands Handled: Habitat World at India Habitat Centre, Epicentre - Gurgaon, Zehen, The Manor, Indian Accent, Hotel Broadway, Chor Bizarre, The All American Dinner, Eatopia, Drift & Tikka Town (QSR)
Highlights:
• Responsible for handling the online presence of all the brands under OWH umbrella on various platforms
• Accountable for Offline and Online Reputation Management of all brand
• Digital planning and execution, handling all social media channels
• Developing digital marketing campaigns, devising strategies to drive online traffic to the company website and analysing online user behaviour, conversion data and customer journeys
• Coordinating and liaising all the activities of e-marketing. Building & maintaining relationships with on board agencies/vendors for website development and ad campaign management
• Handling direct marketing activities for all brands
• Monitoring and analysing quality & performance of campaigns like Google Adwords, FB Ad & SEO