Strategic Management Report

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Project Description

In this assignment, you will assume the role of management consultant, who has the role of

conducting a strategic case analysis of a large company, and providing the company with

recommendations for improved long-term performance.

You are required to conduct a strategic analysis of this business or organization. This

should involve external and internal environmental scanning, including PESTEL, Fiveforces

analysis, Stakeholder analysis, internal strength-weakness and SWOT analysis.

Your assignment should include an analysis of the major problems or issues faced by the

company, and conclude with recommendations to assist the company in dealing with its

major strategic problems (or, if the company is currently successful, focus on the continued

improvement of the company in the longer term).

Recommended issues to discuss in the major assignment.

These are recommended issues only. You may combine some of these issues, leave

some out if they are not relevant, or add other issues if appropriate.

1. Executive summary (cover page, summarizing the main points of your

strategic analysis, as below).

2. A brief description of the organization, including the analysis of its current

business practices (what products or services it provides, how it provides,

organization, etc.) and strategy.

3. A “Five-forces” analysis of the industry the organization is based in. Apply

this model to discuss how the competition faced and the how to maximize

the competitive advantage of the organization.

4. An external analysis (at the industry/macro-environment levels) that the

organization would like to face going forward into the future. For example:

a) Current and potential opportunities and how they may be taken advantage of.

b) Current and potential threats and how they might be

overcome or minimized.

If relevant, discuss the impact of national culture and conditions on

the organization.

5. An internal analysis of the organization. For example:

a) strengths and how they will be used ,

b) weaknesses, and, if possible, how they might be overcome or


Discuss the distinctive competencies of the organization.

6. How will the organization address the four generic building blocks of

competitive advantage: efficiency, quality, innovation, and customer


Discuss the strategic options to address the potential opportunities an

threats and how to employ the strengths and overcome weaknesses.

7. If relevant, discuss any strategic alliances that may benefit your


8. Should the organization go global? Why/why not? If yes, how will this be


9. Based on the above, what are the major problems or potential problems the

organization should address?

10. Based on your analysis of the major problems or potential problems, what

are your recommendations for the organization?

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