BMW 3 Series Marketing Design and Innovation

Context: BMW a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of Market innovation. Part 1 - 2,000 word report (75%) TASK 1: (2,000 words / 75%) Carry out a written critique of the way in which characteristics of the chosen innovative product or service has altered over time in order to suit the changing needs of the market by taking account of the following: • The benefits and value derived by the clients or customers or recipients • The uniqueness of its design elements – shape, colour, design, imagination, relevance and usefulness • Its brand appeal in relation to competitors in contemporary markets Part -2 1000 word reflective Report Write a critical reflective essay on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed. Important Notes: BMW has been selected already for this writing project. A feed back on the example of the selection will be provided related to the project. We do not need any definitions as the project must be done in relation to the company selected. A sample will also be provided in relation to the other projects already done in the same context. 50% of the mile stone will be provided on the the file submission. Remaining 50% will be paid when the file is fully changed according to the amendments required with in the time frame. Please Bid if you understand the above notes. Thanks