Accounting and Finance--Critically discuss Balanced Scorecard

Essay Title “The Balanced Scorecard is a generic performance measurement model which needs to be tailored to individual organisational needs. You are required to critically discuss the generic model using examples” Must remember that this essay title has been created to provide the opportunity for students to show your critical and analytical skills. Note: You should NOT simply produce a descriptive essay, which describes the balanced scorecard. •You should examine the literature available and discuss why some organisations have chosen to use the BSC whilst other organisations have experienced problems. (do not include public sector organisations) • You should examine the literature available and discuss the problems of adapting the BSC to suit different organisations As part of this assessment you are required to use the following article: Wu, Hung-Yi. "Constructing a strategy map for banking institutions with key performance indicators of the balanced scorecard." Evaluation and program planning 35.3 (2012): 303-320. Academic coursework - 2,500 words POSTGRADUATE MARKING GUIDE Distinction Level is needed 70+ Outstanding work showing a thorough understanding of the subject at factual and conceptual levels, including appreciation of the evidence for various interpretations of the material and the rationale behind differing approaches. Work should show considerable evidence of reading around the subject, critical thought and analysis. A wide range of academic sources should be used as the source of research. Work should be free from misunderstandings and from errors both of reasoning and of factual content. Work should not include irrelevant or ambiguous material. Communication skills should be of a very high order, as evidenced by well-planned and well-presented work. Work should be fully referenced using the Harvard referencing style and a bibliography produced..