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I have a flea market day sale coming soon with vendor spots 25$ you can sale food,clothes, etc. nothing illegal 9am-4pm Contact information 6012488614 or 6015514105 Address: Mccomb Train Depot May 4, 2024 I need a flyer for this event , use your creative said because this is similar to a pop up shop but I want it title as flee market day
I'm in need ...up my real estate Facebook business page. The page should feature functionality for property listings, a contact form, and integration with Facebook Marketplace. I plan on displaying a variety of property listings, including residential, commercial, and rental properties, for my clients to explore. The primary goal of my page is to drive leads for property sales, so it's imperative that the setup is optimized for lead generation. The ideal freelancer for this task should have: - Extensive experience with Facebook business pages setup - A clear understanding of real estate industry requirements - Proven success setting up lead-driving functionalities on Facebook - Skills in integrating different types of property listings (residential, c...
As a professional with high-volume data, I'm seeking a highly skilled Excel expert. You should have proficiency in: - Data analysis - Data visualization - Excel formulas, functions and macros - Visual Basics Application (VBA) I'm dealing with more than seven datasets, each one having high complexity (many columns and over 5000 rows). I will need your expertise in managing and understanding this data. Ability to quickly comprehend and adjust to new data structures would be advantageous. Proven experience with large data sets and advanced Excel usage is a must for this project. Please include examples of previous similar work in your proposal.
Hello, Greetings of the day! I am looking for Thai Voice-over Artists for my project. Details for freelancers/Artists : Source Language: Any Target Language: Thai Target file - MP3/Wav/video format NOTE- Kindly share your samples. I will be waiting for your response and I hope that we can discuss this project further. If interested, kindly share your samples. Looking forward to your bids.
...industry is highly preferred. Technical Proficiency: - Expertise in Google Ads, social media advertising platforms (such as Facebook Ads), SEO, and Google Analytics. Key Responsibilities: Strategic Development and Implementation: - Collaborate closely with our team to blend your expertise with our vision. - Develop and implement a comprehensive SEO strategy focused on keyword research, website optimization, and link-building to enhance search engine rankings and drive traffic. - Create and manage targeted Google Ads campaigns, monitor performance, and adjust strategies to maximize ROI. - Produce and oversee our social media strategy across platforms like Facebook, Instagram, and LinkedIn to boost brand awareness and engagement. Content Creation: - Generate high-qualit...
I need an expert to create a Video for a Facebook ad for an English learning Website. The video will be in Spanish language since the target audience will be Spanish speakers in South America who wish to learn English. I therefore need someone who is a native Spanish speaker (from South America) but who is also proficient in English. I prefer someone currently living in South America. The target platform will be primarily mobile and secondarily laptop users. The video should be a sketch/testimonial of sorts highlighting the effectiveness of the language learning approach taken by the website (see below). Creative, performance, acting, and video producing/editing skills are required. About the website's language learning approach: In order to acquire a new language, one must b...
I'm seeking an experienced video editor to craft one-minute social media tailored videos from my raw footage. The videos will primarily be utilized across Instagram, YouTube, and Facebook. Key responsibilities: - Edit raw video footage into engaging one-minute videos - Optimize videos for Instagram, YouTube, and Facebook platforms Ideal Candidates: - Have proficiency in video editing software - Experienced in social media video optimization - Understand the dynamics of each platform to ensure videos are formatted correctly for all mediums. Final videos must be engaging, succinct, and tailored to the unique requirements of each platform.
Need a freelancer to answer phone calls. After each phone call, the freelancer will fill out a 5-minute survey (it will be provided upfront). One phone call's average duration is from 3 up to 5 minutes. The goal is phone call evaluation. The price we will pay per phone call is $8, and you will usually receive one call per day. Condition: Freelancers need to speak the US English language very well. As part of the application process, we invite you to record 30 seconds of your voice speaking English. This is an opportunity for you to showcase your fluency and competence in the language. We are looking for long-term cooperation. Payments will be in milestones after each survey (each call). Payment will be released at freelancer.com. You can bid for 3 p...
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I'm looking for an experienced individual who can help me set up my print-to-order business on Etsy and Printify, and amplify my presence on Facebook, Instagram, and Tik Tok. Key Requirements: - Set up Print-to-order: You should be well-versed in Etsy and Printify, and capable of efficiently setting up the print-to-order process for T-shirts, Mugs, and Posters. - Social Media Amplification: I'm seeking someone with a proven track record in social media marketing. You should be experienced in amplifying businesses on Facebook, Instagram, and Tik Tok, and understand how to engage with followers on these platforms. Details: - Existing Designs: I have my own designs, so you won't need to create new ones from scratch. Your role will be in the setup, optimization,...
As a growing business, I'm in need of a talented graphic designer who can help me create captivating and visually appealing social media creatives for my Facebook and Instagram platforms. The main goal of these creatives is to increase brand awareness among my target audience. Ideal Skills and Experience: - Strong portfolio showcasing social media creative design - Proficiency in Adobe Creative Suite - Understanding of social media trends and best practices - Ability to create engaging and brand-consistent visual content - Excellent communication skills to understand my brand and target audience If you have the skills and experience required for this job, I'd love to hear from you. Thank you for considering my project.
I'm looking for a graphic designer who can skillfully change the background of an image to create a new environment. Specifically, the image is of my wife on our wedding day, she really wanted a picture of her with the car, but we forgot on the day and missed the opportunity. Key Tasks: - Add picture of her beetle into the background of a wedding picture - Insert a high-resolution, realistic new environment - Position my Beetle car prominently in the image - Images can be sent over Ideally, you have previous experience with car image editing and can demonstrate a high level of attention to detail. I'm expecting the result to be realistic and in high definition. Proficiency in Photoshop or equivalent software is required. If you appreciate cars, specifically Beet...
I'm in need of a skilled professional who can assist in enhancing my brand's presence, driving traffic to my website, and generating quality leads. The ideal candidate will have significant experience in the following areas: - Social Media Marketing: I primarily use Facebook and Instagram for my marketing efforts. You should be well-versed in leveraging both platforms to achieve the aforementioned goals. - Target Audience Expertise: My target demographic mainly falls within the age range of 35-44. It is crucial that the candidate understands the nuances of this age group and can tailor marketing strategies to effectively engage with them. - Analytical Mindset: A strong analytical background is key. You should be able to track the success of your strategies by monitorin...
Hi Rose P., I noticed your profile and would like to offer you my project. We can discuss any details over chat.
...insecure data storage, and insecure third-party integrations specific to LMS functionalities. Tool Proficiency: We require a freelancer familiar with security testing tools like Burp Suite to conduct a thorough analysis of the website's code and functionalities. PII Identification: Identify any Personally Identifiable Information (PII) being sent to third-party services like Google Analytics, Facebook Pixel, and Microsoft Clarity. Recommend alternative methods for data collection that minimize PII exposure, if applicable. Reporting: Deliver a detailed report outlining the findings of the assessment, including identified vulnerabilities, recommendations for remediation, and potential security risks associated with PII transmission. Skills and Qualifications: Proven experience...
Onboarding Full analysis of current and past marketing, competition, web traffic, and creative. Define strengths and weaknesses. Evaluate current channels and identify areas for new opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Create 3 campaigns to launch in phases. This will consist of MONTHLY: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site up....
...must be original - no templates are allowed. The posts and carousels will highlight my store's top-selling items, seasonal promotions, and new arrivals. To drive customer engagement, each design must include catchy call-to-action buttons. You will have freedom to use your own content inside designs. Key Objectives: - Increase brand awareness - Drive traffic to our website - Promote new whisky releases Target Audience: - Whisky enthusiasts - Men aged 30-50 - Regular social media users Ideal Skills: - Excellent graphic design capability - Strong understanding of brand identity - Experience in creating social media content - Knowledge of whisky industry preferred Ideally, your design aesthetic should align with our need for a modern and sleek look. Your work should be...
Hello! I am looking for a skilled photographer to capture beautiful pictures for me. Type of Pictures: - Landscape - Portraits - Still Life Location: - I have a specific location in mind - I prefer a certain type of landscape - I am open to any location/landscape Number of Pictures: - 1-5 - 6-10 - More than 10 Ideal Skills and Experience: - Proven experience in landsca...photography - Ability to capture the beauty of nature and people - Creative eye for composition and lighting - Proficiency in using professional photography equipment - Strong attention to detail and ability to capture the right moments If you are passionate about photography and can create stunning pictures, please reach out to me. I am excited to work with you to capture the beauty of the day...
I am seeking a skilled graphic designer to create a bold and vibrant cover page for my online course. This is aimed at educating and informing, so the design should attractively encapsulate this objective. What you will need: - Expertise in creating vibrant, appealing graphics that catch the eye. - Familiarity with designing content for Facebook, Instagram, and LinkedIn, as the course will be advertised on these platforms. The target for the online course is for Condominium Managers and Staff The title of the course is " Condominium Security for Managers and Staff" The subtitle is "How to make your condo safer by looking at it with security eyes" The company name of the sponsor is 3D Security and Emergency Response Services The presenter is Scott Hill, CPP, R...
Onboarding Full analysis of current and past marketing, competition, web traffic, and creative. Define strengths and weaknesses. Evaluate current channels and identify areas for new opportunities. Branding Logo, animated logo, and brand guidelines. Video/Animation Work Video shoot (1/2 day) in class with kids. These videos and photos will be used on website, social channels, as well as ads. Website Relaunch Website design and dev. B2B and B2C areas with intake forms and ecommerce for payments. Strategy/Campaign Build Create 3 campaigns to launch in phases. Monthly: Analytics Review Review data from previous month. Make adjustments based on strengths and weaknesses. Website Maintenace Website health check. SEO check and make sure everything is up to date and back site ...
●Platform Compatibility - Available on iOS and Android ●User Reg...first launching the app ●Weekly Interaction - Users are presented with 7 questions to answer each week - Users have the entire week to respond to the questions - All responses are compiled and statistics are posted in the app every Monday ●App Sections - Section 1: Current Week's Questions - Section 2: Previous Week's Statistics - Includes a "Share" button to post statistics to Facebook, Instagram, Messenger, and other social media platforms - Section 3: Settings (allow users to update Gender, Age, City) ●Admin Features - Admin can input new questions each week for the users ●Notifications - Users receive weekly reminders to answer the questions - Notification when new...
I'm planning a community app. Users should be able to register in this app (email + password, Google, Facebook, etc.). In addition, the user should be able to create a small profile, e.g. with photo, location, nickname. Registration via email + password must be confirmed via double opt-in. The app should be able to access the device's contact lists. Now the user can create a new thread. In this he enters the following information: - Message part 1 (public) - Message part 2 (not public) - Recipient - Date The recipient (from the existing contacts, or an individual entry, e.g. telephone number or email) then receives a message via internal private messaging (if the recipient is also logged in to the app), SMS or, if known, via email. If the notification is sent via ema...
I'm in need of a proficient ad manager who can efficiently run campaigns on Facebook and Instagram, and also manage content related to my website. The primary goals of this role include broadening brand awareness, generating quality leads, and driving significant traffic to my website. My target audience for these campaigns ranges from individuals aged 18 to 44. The ideal candidate would have: - Profound experience in managing ad campaigns on Facebook and Instagram - Expertise in audience targeting and lead generation for the specified age group - Strong ability to create engaging content, and track and optimize campaign performance - Solid understanding of website traffic engagement metrics - Demonstrated experience in boosting brand visibility and prominence Your re...
...developer who can work with me on a project that entails the integration of Facebook login and the real-time import of leads to a React front-end and a Laravel back-end. Your primary tasks will be: - Setting up a Facebook app specifically for this project - Integrating Facebook login with a React front-end - Importing user profile information from Facebook in real-time - Importing leads generated from Facebook ads subscribed users in real-time Ideal candidates should have: - Proficiency in Facebook API and the ability to create a Facebook app - Strong experience with Laravel and React - Previous work with integrating Facebook login and data import - A good understanding of lead generation, especially from Facebook ads - Th...
...hunt for a skilled digital marketer who can take charge of creating effective Facebook ad campaigns to generate leads. The goal is to generate high quality leads from homeowners in different parts of the UK for our various clients. Ideally those leads would be collected on landing pages or away from clients websites. This project may be suited to you if you possess these specific skills: -Significant experience in constructing successful Facebook ad campaigns -Expert knowledge in targeting homeowner audiences in specific areas. The freelancer with the right skills is expected to make a professional judgment call that fits with the industry standards and resonates with the target audience. Please include a price per lead in your bid. Bid price = lead price . Th...
...ensure control devices have proper function. - Working with other engineering disciplines (Electrical and Mechanical) to deliver a successful project. - Compliance with all health and safety, quality assurance and all other company policies and procedures. - Commissioning PLC controls, carrying out I/O checks, motion checks and support troubleshooting. - Reporting progress and accomplishments each day. The system should have: - Data Logging: Ability to record and store data for further analysis and monitoring. - Fault Detection and Diagnosis: Ability to identify issues and provide possible causes for faults. - Motor Control: Efficient control over the motor for optimal operation. Desired Input and Output Parameters: - Pressure: The system should be able to monitor and potentia...
I'm seeking a talented photo editor to help me remove hospital tubes and wires from my babies photographs. He was in the NICU since birth and passed away one day later. These images are particularly significant to me, and I'm planning to print them as keepsakes. - The final photos should be in high resolution (300 dpi) to ensure quality when printed. - I'd like the color of these images to be adjusted to warmer tones, but also some back and white to create a more inviting and heartwarming appearance. Ideal candidates for this project will: - Have experience in photo editing, particularly in removing objects from images. - Be proficient in adjusting color tones, especially in a way that enhances the emotional appeal of the photo. - Be able to deliver edited ...
Hi there, I am seeking a skilled media buyer who is particularly proficient in Facebook and Instagram advertising. A successful candidate will have experience tailoring ads specifically to reach individuals aged between 25-44, women with a long awaited wish for a child. The German ads have to be going to a 1) German speaking audience mainly located in Germany, Switzerland and Austria. In addition, another target group for the English Ads is located in the Dubai and Saudi Arabia. Looking for an experienced Media Buyer who specializes in strategic ad campaigns across Meta. - Strategizing and implementing ad campaigns across multiple platforms, namely Facebook, Instagram - Targeting specific audience groups based on age, gender and geographical location (women having a long...
I'm in need of a skilled videographer in Faro, Portugal for a multi-day corporate event. Key Responsibilities: - Capture the essence of the event: I'm looking for someone who can produce a high-quality highlight reel that encapsulates the event's key moments, atmosphere, and activities. - Conducting interviews: Apart from covering the event, the videographer will need to conduct interviews with attendees or key speakers. Ideal Candidate: - Proven Experience: A portfolio of past work demonstrating high-quality event videography and interview skills is essential. - Own Equipment: A fully equipped camera, audio recording setup, and editing software is required. - Creative Flair: The ability to capture the spirit of the event creatively and professionally. - Excel...
We need a professional press release to announce a new partnership between a Canadian company and an Middle East organisation based in Egypt. The target audience will be potential investors and distribution throug...Requirements: - The press release will need to contain background information mainly on the Canadian company and emphasize the finacial benefits of the partnership in a compelling manner. - The tone needs to be engaging and tailored to a high net worth individuals and financial professionals operating mainly throughout the middle east region. Ideal Skills: - Proven experience in writing press releases for finance industry. - Understanding of Middle East culture. - Arabic language a great asset - Strong copywriting skills and ability to convey complex ideas in a conci...
I'm seeking an intern to help with our social media marketing efforts, specifically, on Facebook and Instagram. Our main goals are to increase brand awareness, generate leads and sales, and build customer engagement among teenagers and young adults. You will be responsible for: - Crafting and implementing strategies for our social media channels - Creating engaging content that resonates with our target audience - Monitoring and analyzing social media performance - Suggesting and implementing improvements based on data - Collaborating with the team to align social media with overall marketing goals The ideal candidate will have a strong understanding of the dynamics of Facebook and Instagram, along with a passion for social media and a creative mindset. You should be ...
I'm looking for a professional interpreter who is proficient in English or in Korean. The successful candidate will be required to work in Thailand ( bangkok , chonburi ) Key responsibilities will include: • Providing high-quality interpretation services for an estimated 8-hour session per day and for a period of one month. Skills and experience: • Ideal candidate must be fluent in English or Korean • Interpreter certification will be considered a plus • Exceptional interpersonal skills particularly in cross-cultural communication • Previous experience in a similar role will be advantageous. Please make sure your bid reflects the daily rate for an 8-hour-long session. Thank you.
...it using our website, pictures, videos, reels, etc. You can create some pictures, reels as well. 2. Find Influencers using our Shopify Account or maybe you have some other source of influencers? 3. Negotiate with Influencer to bring their followers inside our app to dance with him in their song (influencer should use his channels to invite his followers - as youtube to describe app, instagram, facebook, let them be creative) 4. After their song is finished inside our app, then we can pay them Ideal candidates for this role should have: - Proven experience in influencer marketing, particularly within the Shopify Collabs. - Strong negotiation skills and the ability to build mutually beneficial relationships with influencers. If you have a track record of successful influencer mar...
We're looking for multiple competent native English editors to help us improve English language usage in a big batch of Excel-related tutorials. Starting with a paid trial. Please bid $20.
As someone who understands the power of social media, I am looking for a freelancer with expertise in developing and executing engaging marketing campaigns specifically on Facebook and Instagram. I need assistance with boosting my business visibility in the age groups of 25-34 and 35-44. Key Responsibilities: • Develop and manage social media marketing campaigns • Target and engage with users aged 25-44 on Facebook and Instagram Ideal skillset: • Vast experience in social media marketing • Excellent knowledge of Facebook and Instagram algorithms • Proven record with target demographics comparable to mine • Understanding of content preference for the target age group Your work will drive the relationship between our brand and audienc...
We're looking for multiple competent native English editors to help us improve English language usage in a big batch of Excel-related tutorials. Starting with a paid trial. Please bid $20.
I'm looking for a skilled individual who can transform our existing images, videos, and marketing materials into dynamic Instagram and Facebook reels. The key purpose of these reels is to heighten our brand awareness, so they need to pack a punch, and irresistibly draw viewers in. Understood, you'll be using a minimalistic style to keep the reels clean, straightforward yet eye-catching. I'll take the reins on the textual content, providing you with all the specific copy for each reel. Keeping the brand tone consistent is key. Key Skills: - Strong video editing abilities - Solid understanding of the Instagram and Facebook platforms - Previous experience creating reels or short videos - Excellent attention to detail - Ability to incorporate text into vid...
I'm seeking a professional with expertise in both social media marketing and search engine optimization. • Social Media Marketing: For the social media aspect, I want someone who can effectively leverage Facebook and Instagram, to raise our brand awareness, increase our website traffic, and generate more leads. Experience managing profitable Facebook and Instagram ad campaigns is a must. • SEO: The freelancer should also have a proven track record improving site ranking through SEO strategies. Knowledge of SEO tools to generating increased organic traffic is essential. A winning combination for this job is creativity, strategic thinking, and a thorough understanding of the current digital marketing landscape.
I need a top-notch Facebook advertising agency that can effectively spend $1000 in just 1 hour on my e-commerce landing page, generating leads at a rate of $1 each. These leads should specifically be for health and wellness products, so experience in this field is a huge plus. Key Requirements: - Ability to spend $1000 in 1 hour effectively - Proven track record in generating leads at $1 per lead, cost should not go beyond desired cost, and campaign should spend from the first minute, no wait is needed. - Experience in promoting health and wellness products Please only apply if you have a portfolio demonstrating your success in these areas. The timeline for this project is extremely tight, so being able to work quickly and efficiently is essential.
...pay the bills of the previous month * On the 1st day of each month, files must be generated in Excel and XML-Format with the bank data entered by the contractor during registration and the amount to be paid from the account. One file for all users (form will be provided). * Fix the code when sending an E-Mail to the user at the time of invoice generation. Now email is sent many times in a row per day, it should be 1 time * Add one more page to the artist registration form, where you will be able to select 4 tariffs. These blocks with tariffs should be disabled and adjusted from the admin panel For the selected tariff, pdf invoices should be generated (the form will be provided) with the calculation of the invoice amount depending on the day of the month w...
I need a top-notch Facebook advertising agency that can effectively spend $1000 in just 1 hour on my e-commerce landing page, generating leads at a rate of $1 each. These leads should specifically be for health and wellness products, so experience in this field is a huge plus. Key Requirements: - Ability to spend $1000 in 1 hour effectively - Proven track record in generating leads at $1 per lead, cost should not go beyond desired cost, and campaign should spend from the first minute, no wait is needed. - Experience in promoting health and wellness products Please only apply if you have a portfolio demonstrating your success in these areas. The timeline for this project is extremely tight, so being able to work quickly and efficiently is essential.
I am seeking a creative soc...content creator to generate sales-driven posts for my Hair Oil Brand. The successful freelancer will have a flair for creating engaging, attention-grabbing content that will appeal to our target demographic of 18 to 35-year-olds. Details: • Social Media Platforms: Posts will be required for Facebook and Instagram. • Objective: The primary aim is to drive sales. Skills and Experience: • Proven experience creating engaging social media content. • A keen understanding of what drives sales on Facebook and Instagram. • An ability to tailor content to a target age demographic of 18 to 35. • Experience in the beauty industry would be advantageous. • Excellent command of English is a must. please add your work i...
I'm seeking an expert in Facebook advertising who can help me generate leads targeting the older demographic age group (55+). Key Requirements: - The main objective of the campaign is to generate leads. It is essential to have experience in lead generation strategies, specifically on Facebook. - The target audience is seniors (55+) so the ads should be tailored to this demographic. Being able to effectively engage an older audience online is crucial. - We're looking for a variety of leads through the campaign - including email leads, phone leads and form submissions. The ideal candidate should be able to design a multi-faceted lead generation strategy.
I need assistance in setting up a Chat GPT assistant bot, and to have it connected with my Facebook Messenger, Instagram Direct Messages, and WhatsApp. The aim is to have a professional and corporate feel. Specific functionalities required for the bot include the ability to: - Answer frequently asked questions - Send automated messages - Collect user information for lead generation The ideal freelancer for this project should be proficient in: - GPT chatbot creation and customization - Social media APIs, particularly Facebook, Instagram, and WhatsApp - Designing professional and corporate chatbot interfaces It's a priority that this project is completed promptly.
Looking content write for longterm write content for SEO
...usability. - A key feature will be the incorporation of Razorpay as the primary payment gateway for smooth transactions. - The website logistics should be streamlined, including a well-managed shipping setup and seamless customer support. - Additional necessity is to amp up the website's visibility via advanced SEO practices. - The store should be properly integrated with Google Analytics and the Facebook Pixel for effective tracking and data analysis. - Additionally, I would like to have an automated email sequence set up for marketing purposes. Ideal Skills: - Proficiency in Shopify development. - Familiarity with payment gateway integration. - Experience in SEO practices and GA and FB Pixel integration. - Experience in shipping setup and customer support management. - Sk...
I'm seeking a digital marketing expert who can leverage both Google Ads & Facebook Ads to drive high-quality leads for my business based in UAE dealing with water filtration. Key Responsibilities: - Create and run engaging and high-converting ads on both platforms - Monitor and optimize campaigns for maximum lead generation - Implement A/B testing strategies to refine the ads for better performance - Regularly report on the progress and suggest improvements Preferred Skills: - Proven expertise in Google Ads and Facebook Ads - Prior experience in lead generation campaigns - Proficiency in using analytics tools to draw actionable insights - Excellent communication and reporting skills - A solid understanding of target audience segmentation and effective ad targeting...
I need a dynamic digital marketer who can effectively promote our online training programs and IT consulting services across Instagram, Facebook, and LinkedIn. My target audience primarily includes students, professionals, and small business owners. The main goals for this project are: - Increase brand awareness for our online training programs and IT consulting services - Create engaging and suitable content for our target audience - Generate substantial online visibility The ideal candidate should have: - Proven experience in digital marketing on the mentioned social media platforms - An understanding of how to tailor content and marketing strategies for our specific target audience - Ability to track, analyze, and respond to campaign performance data The ultimate objective is ...
I'm looking for an adept Facebook marketer who can craft entertaining and engaging content to appeal to young adults aged 18-24, my target audience. The primary objective of this project is to generate leads. Ideally, the marketer - Has a knack for creating content that young adults find engaging - Knows how to strategically position content for maximum reach and lead generation - Has significant experience and a successful track record with Facebook marketing. The ultimate goal is to increase the visibility of my brand among young adults and drive lead generation. Your ability to conceptualize, create, and post captivating content is crucial to this role.