Difference between google analytics and google search console jobs

...Kannel SMS Gateway with a SIM box. The purpose of this project is to send marketing messages on a large scale of between 1,000 and 5,000 daily. The messages will not be text-only, they will include both images and links as well. Ideal Skills: - Extensive experience with Kannel SMS gateway and SIM box configuration - Understanding of marketing message composition with text, image, and link - Knowledge of Bulk SMS sending Key Requirements: - Ability to send between 1,000 and 5,000 SMS daily - Ensure efficient delivery of all text, image, and link content - Optimize the system while maintaining high deliverability rates Your ability to effectively set this up can make a huge difference in our communication strategy. If the...

Expected Salary between 2000 and 3000 EUR I am in need of a Polish Native Speaker for my inbound phone customer support team. Your primary role will be: - Answering incoming calls from customers - Providing detailed information about our diverse product range The successful candidate should be an expert in customer service, with excellent communication skills in Polish. Knowledge about our products will be an asset in this role. Fluency in Polish is a must. Past experience in a customer support capacity will be highly regarded.

...professional to set up Google Ads Conversion and Tag Manager specifically for tracking Needs - Google Ads Conversion Setup - Google Ads Conversion Tracking in Google Tag Manager Setuo - Google Tag Manager Setup Ga4 - Google Analytics Setup Key deliverables: - Implement proper tracking of 'Click on ads' - Ensure seamless tracking of 'Click on ads' across all landing pages and ad campaigns - Provide insights and recommendations for enhancing ad performance based on data analysis - Troubleshoot and resolve any potential issues with the tracking Ideal Candidate: - Proven experience with Google Ads and Tag Manager - Strong understanding of ad performance analysis - Ability to ...

I have a need for a professional with experience in Google Maps data management. My project involves: - Inserting 'Website' information as a new entry to several destination points on Google Maps. - Regularly updating this information directly on the Google Maps platform. This position is well suited for someone with: - Practical knowledge and experience in handling Google Maps data. - Attention to detail and commitment to maintain accurate, up-to-date information. - Ability to manage bulk data and ensure information consistency across multiple destinations. Please note: This job does not involve any work on existing websites or website integration. We only need to add and maintain data directly on the Google Map...

...comprehensive marketing analytics tool designed to integrate data from various advertising platforms, website activity, CRM, and Marketing Automation Platforms (MAP) to provide a unified view of marketing performance. We require a highly skilled and efficient Data Engineer or Architect who can handle data export processes, model and create tables and entity relationships, and develop an efficient and scalable database within a tight one-month deadline. ### Responsibilities: - Data Integration: connect and streamline data from multiple sources including ad platforms (like Google Ads, Facebook), website analytics tools (e.g., Google Analytics), CRM systems (e.g., Salesforce), and MAPs (e.g., HubSpo...

Tasks : 1. Construct a queueing model that replicates a week of collecting and processing DNA samples. a. First develop a flow diagram of how the process works, from the reporting of a crime, to the eventual match/no match on the DNA database. b. Identify any conditional aspects of the process, for example if there are any stages of the process where resources only become available once the previous sample has been processed. c. Second, write out the relevant equations associated with each step of the process, and construct a formula for the overall time in system. d. Use relevant notation and write out equations using Equation Editor in Word. e. Note – the rule of thumb is that any reader can pick up your report and replicate your results by following th...

I'm looking to build a professional-focused website that will serve as an informative platform for our audience. Key F...serve as an informative platform for our audience. Key Features: - The website should have a clean, intuitive design that conveys trust and professionalism. - It should include a contact form for easy communication between the users and us. - A subscription option would also be a plus, allowing users to stay updated with our latest news and offerings. Ideal Skills and Experience: - Experience in website development, preferably with an emphasis on informational sites. - Proficiency in incorporating user-friendly features like contact forms and subscription options. - Understanding of the professional audience's e...

I'm in search of a skilled sports writer specializing in cricket. I need 3 articles per week, each running between 1250 and 1500 words. The articles must be: - AI Free (AI detection score must be 5% or below) - Plagiarism 0% - Professional tone and quality content. Payment Criteria: - Initial payment will be for the first article, then, weekly for 3 articles. - 10 NZD/Article (1250-1400 words) (Fixed, not hourly) - Weekly 30 NZD - You can work as long as you want meeting our requirements. The ideal candidate for this role has: - A passion for cricket - Proven experience in sports writing, particularly cricket (Must show samples in this niche). - Strong research and analytical skills - The ability to produce high-quality, engaging content on a regu...

I am in need of a skilled content writer to help me create blog articles that serve to educate my audience on a range of topics. The articles should be written in a clear and engaging manner, making moderately technical content accessible to enthusiasts in the field. - The primary goal of these articles is to educate readers on various topics and to offer valuable insights. - The language should strike a balance between being informative and engaging. - The ideal candidate should have experience in creating engaging and educational content. Ideal Skills & Experience: - Proficiency in writing engaging and informative blog articles. - Ability to simplify moderately technical content for an enthusiast audience. - Experience in content writing f...

AI Hustler Project Escrow Setup Work Progress Work to be done between 15th april to 19th april , 2024

I'm looking to restore certain webpages from the website that got impacted due to Google core updates in Mar'24. I want these webpages to be brought back to their former ranking on Google. I'm seeking an experienced SEO specialist who will suggest and implement ways to achieve this. -Beneficial skills: • Expert in SEO strategies with an understanding of Google's core updates • Capable of improving search engine ranking -Anticipated Outcomes: Restore the webpages back to their earlier google search rankings

...about 20 variables. The first dataset contains the measurements for the control group (14 patients) and the second dataset contains the measurements for the disease group (29 patients). I need to analyze the data to find any meaningful differences between the 2 groups (comparing means, using t and x square test, regression analysis etc when applicable) Key Project Details: - Data: The data has been meticulously prepared for SPSS induction and contains approximately 20 variables. - Analysis: - I'm particularly interested in inferential statistics to identify relationships or differences between variables. - Additionally, a correlation analysis is needed to understand the strength and direction of these relationships. Your role w...

...deep understanding of EEG data, Autism, and Deep Learning. Key Project Details: - Word Count: 7000-10000 words - Objective: To write an academic paper based on our proposed method and offered results Your main responsibilities for this project will include: - Crafting a comprehensive academic paper on the relationship between EEG data, Autism, and Deep Learning. - Writing a literature review that underpins our proposed method and results. - Ensuring the paper adheres to academic standards, including proper citation and referencing. Ideal Skills and Experience: - Proven track record in academic writing in the EEG data, Autism, and Deep Learning domain. - Strong understanding of academic research methodologies. - Knowledge of dee...

...developer to create a cross-platform service app similar to URBAN CLAP. The app should be available on both Android and iOS devices. Key Features: - User Registration: Users should be able to create accounts and log in securely. - Service Provider Registration: A feature that allows service providers to register and offer their services on the app. - Service Booking: Users should be able to browse available services, select, and book them. - Payment Integration: A secure payment gateway should be implemented to facilitate transactions between users and service providers. Ideal Skills and Experience: - Proficient in cross-platform app development - Knowledge of creating user-friendly and engaging interfaces - Experience in integra...

...will help our procurement managers to efficiently track and manage our expenses. Key Data Sources: - Your primary task will be integrating data from Excel spreadsheets and purchasing data from our suppliers. This will provide a comprehensive view of our spending patterns. Key Metrics: - The dashboard should enable real-time tracking of our total spend by category. This will allow our procurement managers to identify areas where costs are higher than expected, enabling them to take immediate action. Primary Users: - The dashboard will be primarily used by our procurement managers. It should be user-friendly and intuitive, allowing for quick and easy analysis of the data. Ideal Skills and Experience: - Strong experience in data analysis and vi...

I'm in need of a creative, skilled graphic designer who excels in minimalist design to create an engaging flyer for a product. This flyer will primarily target the general public, thus necessitates simplicity and appeal for broad tastes. Ideal qualifications and skills include: - Expertise in minimalist design - Proven track record in creating flyers that capture public attention - Outstanding creativity and a keen eye for detail The chosen freelancer must understand the balance between minimalism, product highlights, and public appeal. This is a vital project, and your design could directly influence our product's market traction.

...help me start on Google Shopping. Here are my specific needs: - New Google Shopping account creation: I don't have an existing Google Merchant Center account yet, so will need assistance creating one from scratch. I am hoping to find someone experienced in leading new users through this process. - Product uploads: My main product type will be books and media. Ideally, you have had prior experience uploading and listing this type of product onto Google Shopping before. If you can share examples of past work in this area, that would be excellent. The ideal freelancer for this job would be proficient in Google Shopping account creation and product listing. I am open to suggestions on how to make my Google Shopping start...

...about the experience as long as you can deliver very fast, very cheap and get the job done in high quality Key Requirements: - 3D design skills with a focus on accessories and/or home decor - Prior experience in creating modern styled items is highly preferred - Ability to translate 2D concepts into detailed 3D models - Strong understanding of material properties to ensure the designs are realistic - Experience working on similar projects is a plus This project is perfect for someone who is passionate about home decor and has a keen eye for modern design trends. I'm looking for someone who can bring my vision to life in a realistic and impactful way. If you think you're the right fit, I'd love to see some of your past work and discuss ...

I need expert help to increase the visibility of various cryptocurrenc...increase the visibility of various cryptocurrency projects on social media platforms, specifically Twitter and Telegram. The ultimate target is to engage and attract between 1,000 and 10,000 new followers or members on each platform. • Job Requirements: - Developing and implementing a social media strategy tailored to cryptocurrencies. - Regular posting of engaging and informative content to attract new followers and stimulate member interaction. • Ideal Skills: - Extensive knowledge of the cryptocurrency sector. - Proven experience in social media marketing and audience growth. - Strong understanding of Twitter and Telegram, and...

Productphotos and photos, what is possible between google search photo? Hello, when we click right on google chrome and click on the button photo via google lens search. than come the same photo on another pages, is anything possible to make, that not possible is too search the same photo ?

I'm currently facing a suspension with my Google AdWords account and am looking for a professional who can help rectify the situation. I'm aware of the cause of the suspension, but need assistance in addressing the issue. The ideal freelancer for this project should have: - In-depth knowledge of Google AdWords and its policies - Experience in troubleshooting and resolving Google AdWords suspensions - Proficiency in optimizing AdWords campaign to help me achieve my goal of increasing website visits once my account is restored - Strong communication skills to guide me through the resolution process and prevent future suspensions Your task is not only to restore my Google AdWords account but also to ensure that my campaigns ...

Need a quick edit in google analytics screenshot.

I need a proficient PHP developer experienced in manipulating URL accessibility. Ideally, only Google bots should access the URL, keeping the link invisible to all other including real human. The task requires the ability to: - Leverage PHP to restrict access to the specific URL; - Use user agent string detection to discern between Google bots and real human users; - Block all real users, regardless of their geographical location or device used. Your extensive background dealing with PHP, coupled with a solid understanding of user agent strings, is essential for this project. If you have previous experience working on similar projects, those will be advantageous. Please share examples of your past work if possible.

...regression analysis, particularly with survey data. The dataset I have comprises between 10-20 variables that need to be analyzed in a regression framework. Key Points: - Crombach Alpha testing - Factor analyses - Regression Analysis: You should have a deep understanding and experience in applying regression analysis to survey data. - Survey Data: Experience with survey data is crucial as the analysis needs to be tailored to this type of dataset. - Variable Management: Managing a dataset with between 10-20 variables is a specific skillset. Ideal Skills: - Proficiency in Regression Analysis - Experience with Survey Data - Proficient in Variable Management and Analysis Your ability to handle this project with precision and efficiency is paramount. L...

...are in the food sector, and I'm in need of an expert to help me promote them on social media. Key Responsibilities: - Develop a comprehensive social media marketing strategy to boost visibility and sales of my food products. - Execute the strategy, ensuring posts are engaging, timely, and drive traffic to my product pages. - Monitor social media analytics and make necessary adjustments to the strategy to improve performance. - Continuously stay updated on social media trends and best practices to ensure my products are marketed effectively. I'm looking for someone with: - Proven experience in social media marketing, particularly in the food sector. - Strong understanding of social media platforms like Instagram, Facebook, and...

...Finance. The main focus will be on adding customer testimonials from Google, and other improvements. Here's a breakdown of the project requirements: - **Customer Testimonials from Google**: I'd like to import customer reviews from Google to display them on my website. Therefore, your expertise in integrating external data sources into a website is crucial. - **Display**: The testimonials should only show the text portion. - **General Site Enhancements**: Apart from integrating the testimonials, I'm also open to suggestions on how to improve the overall look and performance of the site. - UI/UX updates for a modern look. - Making the site responsive across devices. - Simplifying the application process. - Integrating a Google r...

I'm looking for an experienced developer to integrate Typesense search functionality with my web application. My site primarily uses JavaScript, and I want to make the product listings searchable through Typesense. Key Requirements: - Integrate Typesense search with my existing web application that is built in JavaScript. - Implement real-time search capabilities for product listings. Ideal skills: - Strong experience in JavaScript - Previous work with Typesense or similar search engines - Understanding of real-time search functionality This is a critical project as real-time updates are key for my product listings. Please provide examples of your previous work with Typesense or real-time search in your bid.

I'm seeking a talented developer to construct a standalone Google Sheets module, specifically designed for the intuitive verification of GSTIN numbers. Key Responsibilities: - Crafting a module capable of validating GSTIN numbers to ensure they're correct. - Enabling lookup functionality to fetch respective company details using provided GSTIN numbers. - Designing formulae for automatic GST amounts calculation according to the obtained details. What I'm Looking for in the Proposals: - A comprehensive and detailed project approach indicating complete understanding of the module requirements and successful execution plan. Ideal Freelancer: - Proficient in Google Sheets, with substantial experience in building custom modules. - Basic understandin...

I'm looking for a social media expert to help me with my Ins...Instagram & TikTok marketing campaign. - **Current Situation**: I'm only inactive on Instagram & TikTok and need assistance in increasing my brand's visibility, enhancing engagement and driving traffic to my website. - **Primary Goal**: The primary focus is to increase brand awareness however, I'm open to suggestions for other strategies such as boosting product sales. - **Timeline**: I'm looking to get this project completed within a month. Ideal candidate should have: - Proven experience in creating and managing successful Instagram marketing campaigns - Strong understanding of social media analytics and insights - Ability to create engaging content - Fa...

I need a Tic Tac Toe game implemented in C++. The game should support local multiplayer, with a simple text-based (console) graphical interface. Key Requirements: - C++ programming skills - Experience with game development, particularly Tic Tac Toe - Ability to create a basic text-based user interface The game should be designed for Windows platform. The core gameplay should be solid and allow for two players to play against each other on the same machine. The graphical aspect should be simple and intuitive, with text-based display. If you're an experienced C++ developer with a knack for game programming, this project could be a fun and quick one for you to pick up. Please provide examples of your previous game development work alongside your proposal.

...web developer to create an intuitive and captivating cab booking website using Google map embed api offering national coverage, in order to provide an unparalleled ride experience for our customers. Required features include: - Real-time tracking to enable users to monitor their rides in real-time. - An integration of multiple payment options for ease of transactions. - Prepaid solution for fraud protection. - A Review and rating system to obtain and show feedback from users. - Google map embed API for tracking , distance calculation, traffic status, ETA calculations. - Ability to handle complex fare calculations. - An automatic accept feature to streamline the booking processes. - Options to choose from various rates. - Driver and rider sepa...

I need a freelancer to transcribe an English video that's between 10-30 minutes long. Additionally, I require the audio to be extracted and edited to improve its quality. Ideal Skills and Experience: - Proficiency in English to transcribe the video accurately. - Experience with audio editing to enhance the MP3's quality.

...business keen on improving its online sales, I'm looking for a talented AdWords expert to support me in enhancing my existing keyword list. We aim to primarily target an audience between the ages of 25-34. Key requirements for the project include: - Reviewing and refining existing keyword list - Suggesting additional keywords based on the target age group - Ensuring the AdWords campaign is conversion-optimized The ideal freelancer for this project will have: - Proven experience in managing successful AdWords campaigns - A track record of improving online sales through AdWords - Strong analytical skills and the ability to translate data into actionable insights - A good understanding of the 25-34 age group's online behavior Your expertise wi...

I require a skilled Electronics Circuit Design Engineer to create a power amplifier circuit for me. The d...Frequency Range: 0.1 Hz to 1000 Hz - Output: +100v, -100v - Load: 500 ohms - Output Current: 200mA Key requirements for this project: - Designing a power amplifier circuit that can handle the specified input and output voltage. - Ensuring the frequency range is between 0.1 Hz to 1000 Hz. - The output should be capable of driving a load of 500 ohms with 200mA output current. Skills and experience required: - Proven expertise in Electronics Circuit Design, particularly in designing power amplifiers. - Proficiency in managing both bipolar and monopolar input. - Solid understanding of voltage and current load requirements. - Experience in designing ci...

I need expert social media manager for my accounts on Facebook and Instagram. My target audience is parents between the age of 30-55 Key Responsibilities: - Creative Content Creation: I need engaging and relevant content that resonates with parents. This includes both visual and text-based content. - Increase in Reach & Followers: I want to see a steady organic growth in my followers and reach through the content. Your strategies should attract more parents to my accounts. The ideal candidate should: - Have a solid understanding of the parent demographic. - Be a creative content creator. - Have experience in growing social media accounts organically. - Proven track record in successful social media management.

We are looking for a person, whether a person or a company, to help us conceptualize, organize and develop a web platform that contributes to the growth and income generation of our company and, if possible, to the community. We are at an early stage where we are exploring different approaches and possibilities for our project. We value the creativity, experience and technical capacity that an external team can contribute to turn our visions into reality. We are open to anyone who can contribute fresh ideas and innovative solutions. In short: We don't have any ideas for a web platform that helps the company earn income.

...have a Google ad that directs traffic to a Wix landing page. This landing page is designed for visitors to either submit a form or place a phone call. I am looking for a skilled professional to help me set up conversion tracking specifically on the Google ad. Key requirements include: - Setting up conversion tracking on the Google ad. - Tracking both form submissions and phone calls on the landing page. - Coordination with my existing Google Analytics setup on the website. The ideal candidate for this project should have: - In-depth knowledge of Google Ads and conversion tracking. - Experience in setting up conversion tracking for both form submissions and phone calls. - Familiarity with Wix websites. - Expertise in coordi...

I'm looking for an experienced game developer to create a cross-platform open world game with a realistic setting that can be played on PC, Console and Mobile. Key Requirements: - Development for PC, Xbox, PlayStation and Mobile platforms - Create a realistic open world experience - Ensure smooth cross-platform functionality The game should focus on the following elements: - Exploration: Detailed and immersive open world for players to discover - Combat: Engaging combat system that fits the realistic setting - Story-driven missions: Engrossing narrative that drives player engagement Ideal Skills: - Prior experience in developing open world games - Proficiency in multi-platform game development - Strong understanding of realistic game design - Ability to...

...synchronization of order details between the two systems, enhancing the efficiency of my business processes. The ideal candidate will have: - Proficient experience in API development and integration, particularly with WooCommerce and Selectline. - A solid understanding of PHP programming, as the project requires the use of this language. - Prior experience with inventory management systems and e-commerce platforms, to ensure a smooth and effective connection between the two. Key Synchronization Requirements: - Customer Details: The full set of customer information including name, address, and contact information must be synchronized between the platforms. - Product Details: Details such as name, SKU, quantity, price of the ordere...

...talented developer to create a robust and user-friendly ERP system tailored for my school. The system should incorporate a range of school-specific features and ensure that it can handle the significant amount of students enrolled (500 or more). Key Features: - **Student Attendance Tracking**: An essential feature that will allow efficient monitoring of student attendance. It should be easily navigable and facilitate real-time updates. - **Gradebook and Report Card Generation**: A feature that will automate the grading process, enabling teachers to input grades and generate student report cards efficiently. - **Parent Communication Portal**: A secure platform through which parents can access important information about their children's academic p...

...social media management, specifically on Facebook and Instagram. Your tasks will include: - Creating compelling content which aligns with my brand's voice - Managing targeted ad campaigns - Analyzing campaign data for optimization - Crafting engaging video content - Boosting relevant ads - Providing weekly written reports - Establishing and tracking KPIs and ROI The main goal of this campaign is to enhance brand awareness and effectively generate leads. The intended target audience is those between the ages of 28 and 55. Ideal candidates should have a wealth of experience in social media content creation, strategic ad campaign management, data analysis, video production, and marketing report writing. Proven ability in driving l...

I am seeking assistance with submitting my Job applications on LinkedIn. I am interested in a full-time position in the technology field, specifically as a Marketing Technology/Data Analyst/Digital Analytics Ideal Skills and Experience: • Familiarity with data analysis field, job requirements and responsibilities. • Proficient in following the Standard Operating Procedure for applying jobs. • Experience in job application procedures on LinkedIn within the Tech industry will be highly favored. Your role will involve; 1. tailoring my resume as per job description (access to ChatGPT 4 Premium will be provided). 2. Able to submit around 50 job applications per day × 6 days a week that I will be shorlisting (takes around 3 hours at a stretch)

Irandra is an Indonesian e-commerce company. As a ...assets. If you're someone who enjoys playing games, you shouldn't be a manager. If you simply want to make your work better, then go ahead and take a break. Our work day schedule: According to Sayloran (Kerja sambil Sayloran, Santai, malas tapi cerdas) Irandra Florist currently holds a job with the following position: • Web coder • Graphic designer Job Description: Web developer • Create websites and mobile applications • Maintain websites and mobile applications • Understanding and capable of utilizing efficient and effective APIs, as well as integrating third-party services such as Google Analytics, Facebook Pixel, Google Tag Manager, Intercom, ...

I am in need of a skilled photo editor to help refine my images for social media purposes. Key Responsibilities: - Perform color correction: Enhance the color balance and adjust saturation to make the images vibrant and appealing. - Retouching: Improve the overall quality of the pictures by removing blemishes, smoothing out skin, and enhancing details where necessary. I have a small number of images, between 1-10, that need this editing. This project would suit someone with a keen eye for detail, experience in photo editing software, and a portfolio that demonstrates their ability to deliver high-quality edited images for social media purposes.

...Designer to create screenshots and feature graphics for an app on Google Play Store. The project involves designing 6-10 graphics in a clean and professional style. Key requirements include: - Experience in graphic design for digital products, particularly for mobile apps and the Google Play Store. - A strong portfolio showcasing your ability to create clean and professional graphic designs. - Expertise in understanding and visualizing the features and functions of an app to create compelling graphics. - A knack for providing guidance on the most effective content for these graphics, as copywriting assistance will be required. Your role will be crucial in making our app stand out on the Google Play Store, so your ability t...

I need some help with a data model I created in Power Pivot. I have 2 data sets: one is Sales and the other is Stock. I have added both data sets to my data model and am now trying to create a pivot which pulls data from both tables. My Sales table pulls the data perfectly but the Stock table does not. Some context... When I pulled the data into the data model I added a column which I called DataModelLink. This created a 1 (Sales) to many (Stock) relationship between the two tables. As an example, I tried to pull the data of one particular style which had one line in the Sales table but 2 lines in the Stock table. For this reason, my Pivot is only reading one of two of the lines on the Stock data table. I am happy to share the data model as it is only sample data...

I have a variety of documents that I need typed. This includes Word documents, PDF files, and handwritten notes. Each of these documents is between 10-50 pages in length. Key Requirements: - Typing of Word documents, PDF files, and handwritten notes - No specific formatting required Ideal Freelancer: - Proficient typist with excellent attention to detail - Familiarity with Word, PDF, and handwritten notes transcription - Able to deliver accurate and timely results on multiple documents of varying type and length

We are seeking a motivated and detail-oriented Thai Language Expert to join our team. In this role, you will be responsible for creating clear and professional audio recordings in Thai and accurately transcribing audio content. Responsibilities: Record high-quality audio in Thai, ensuring proper pronunciation, clarity, and fluency. Transcribe audio recordings from Thai, accurately capturing all content and speaker nuances. Proofread and edit transcripts for accuracy, consistency, and adherence to style guides. Stay up-to-date on Thai language trends and cultural references. Qualifications: Native or near-native fluency in Thai language. Excellent listening comprehension skills and a keen ear for detail. Strong typing skills...

I'm looking for a freelancer with expertise in data entry to assist with tasks in Excel. Tasks: - You'll be working to enter data into an Excel sheet. Nature of Data: - The data to be entered will be a mixture of numerical and textual. Size of Project: - You'll be handling an Excel sheet containing between 100-500 rows and columns. Required Skills: - Proficient in Microsoft Excel - Fast typing skills with a strong attention to detail. - Strong numerical and textual data entry skills.

Looking for someone to gather public email address of recruiters in Linkedin/Indeed/Glassdoor. Need to find the name of the recruiter, company name and their valid email address. Key Responsibilities: - Need to be Linkedin Sales Navigator Please note, strict confidentiality of all personal information provided is imperative.