Logotipo da Shoptrends
- Status: Closed
- Prize: R$400
- Entries Received: 249
- Winner: AdrianActitud
About me: I was born in Rio de Janeiro and I'm 44 years old, father and self-taught, I'm a fan of design, cinema, coffee, sudoku and cultural trips. I am an entrepreneur and investor, I have a degree in Business Administration and I have a Masters degree in Marketing.
Objective: to create a virtual store to undertake sales of imported physical objects in Brazil that reflect global purchasing trends. The brand needs to be identified by customers as professional, modern and extremely reliable.
What name and elements should compose the logo?
Brand: Shoptrends [[login to view URL] - Store under development and operational testing. Do not be inspired by the design of the current store. We will leave the finished brand logo to review the store's design]
Elements: brand logo [stylized name + symbol]
It has no slogan.
Symbol should be easy to associate with an e-commerce. [Do not use shopping carts]
Reference: I like the logo of [login to view URL] so much in color, font of the name and the symbol. The shopping bag of a chic store can be a good reference to the logo symbol. Or work with the gift symbol. It should be very easy to read and see both small and large. The symbol will be used as a "favicon" on the site. It should look good in monochrome. And white logo applied on colored backgrounds.
What is the profile of your target audience?
The main audience of the brand is the Brazilian woman between 25 and 45 years old, with own income and who likes news, who values being the first to know and get objects considered fashionable. She likes to follow the trends, news and world launches. She likes to be praised, recognized and valued in her social environment for what she has. She has a credit card and good schooling. It uses a lot of social networks, especially facebook.
How would you describe your products and services?
The store will look for trends of what people in the world are buying and will create offers for Brazilians. All kinds of products: fashion accessories, makeup, home appliances, watches, clothes, electronics, electronic, bed and bath table ... finally is a great magazine.
What are the long-term goals of your company?
Be the most indicated virtual store brand, commented and shared by women in Brazil in social networks, due to the trust, exclusive news and charming service!
What feelings and messages should be passed through this new logo?
Beauty, design and confidence. Feeling of buying at a fancy store on Oscar Freire Street in São Paulo, Brazil or Avenue des Champs-Élysées in Paris, France. Feeling that you might even be paying more, but the experience pays off a lot.
Who are your main competitors?
All Brazilian and international e-commerce that operate sales in Brazil. [Examples: AliExpress, Amazon, Americanas, [login to view URL], walmart, netshoes and etc.] see list of brasilian stores at this link [login to view URL]
Do you have any preference for color?
free for the designer, however should look good for white font and black background or colorful and monochrome.
What are the adjectives that would best describe your logo?
It should be modern, clean and minimalist.
What message and feeling do you want people to see when you see your logo?
modernity, quality and reliability
Where will you use your logo?
The brand will be used immediately in the virtual store on the web, but later will also be used in stationery, advertising, gifts, caps, T-shirts, banners, events, vehicles, etc. The brand should be well viewed on mobile devices, especially mobile phones. do it in 2D.
“Adrian understood well from the beginning what we wanted in the project and expressed the concept well in its design. It was professional, fulfilled the deadline and met all our requests. We recommend this professional.”