Logo and indentity design

  • Status: Closed
  • Prize: €200
  • Entries Received: 58

Contest Brief

Showtime Media identity brief

Required:
Logo and Identity

Background:
Looking for an identity for Showtime Media, a start-up company that is going to provide out of home advertising on digital screens mounted on flatbed trucks (see sample of the setup on image attached).
The trucks will be parked up at high profile commuting locations during rush hour and circulating through the city centre at other times. Alternatively, clients can use the trucks to make an arresting convoy in transit or to deliver eye-catching displays at events such as concerts, sports events, etc.

I am looking for an identity for the company - to be executed through logo & colour palette; vehicle graphics for the trucks; letterhead; business card; email signature; website home page layout.

Competition Deliverables:
In order to win the competition, you will need to supply me with your logo concept; vehicle graphics, letterhead and a colour palette. If you win that competition we will continue to work with you to execute the remaining items.

Use the files attached to see the basic concept and a keyline for the truck graphics. You can use whichever of these you prefer to send us your mocked up truck design.

Direction:
I am open to seeing concepts that play on the name Showtime Media, with its stage/movie overtones or something that is less obvious. Looking for a streamlined and contemporary feel to it. Pay attention to typefaces and use of colour. We want the trucks to standout on the road, but the attention must really be drawn to the screen, as opposed to the remainder of the truck.

Style:
We want something that is corporate and professional, but also ideally vibrant.
Definitely not cheesy, definitely not cheap looking.

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