Info graphic / Explainer graphic for unusual website

Status: Closed
Prize: $150
Entries Received: 10
Winner: W3WEBHELP

Winner

Contest Brief

I have an unusual website. We need to have a really clear, professional, slick looking info graphic that can explain the site and each of the available options.
The graphic will appear under the "how it works" link.

The website is here: www.punt2buy.com

We are an entertainment shopping site. The customer can purchase electronic goods. Instead of simply buying them, they can select the outcome of a sporting match. An outcome will be presented with 2 prices. A win and a loss price for their product.

Example:

Galaxy S7 retail price = $1070
Arsenal vs Chelsea match
If arsenal wins customer gets S7 for $560
If arsenal loses customer gets s7 for $990

Therefore no matter the outcome, the customer pays less then retail price listed on a well known Australian retail site.

We wish to explain to customers that there is no catch or hidden fees in this transaction. The prices they select when they press "lock in these prices" are final and will be confirmed upon check out.

The site has 3 types of pages:

Page 1: Index page (punt2buy.com)

This is a generic landing page. On every load of the page we show random products and random sport matchups. The customer can scroll through the random matches by selecting a match at the bottom of the page.

Page 2: Match page(https://www.punt2buy.com/soccer/uefa-euro/2016-06-14/portugal/headphones/buynow)

On this page the customer has either selected a match or they have been taken to thus page from an external link. They can chose any product they want from the various product tabs. All prices in this type of page Are based on the 2 outcomes of the match displayed in the banner of the page. The customer may get to this section by choose their favorite team in any of the available sports and teams a in the drop down menu at the top part of the website. They may chose a price for their product based on either the left team results or the tight tram results. Pressing lock in a price will take them to the summary page before checkout.

Page 3: Product page (https://www.punt2buy.com/p/galaxys7/buynow)

The customer may reach this page by either being linked externally from an ad or from internally by selecting the product drop down at the top right of the page. On this page the customer has a specific product selected and they will be choosing a sporting result in any of the available sports on the site. Below the product displayed in the header is a summary of all available matches and sports with corresponding results for each outcome. The customer may chose any result and that will be the price they pay if their chosen result is a win. However if the customers team does not lose, a lose price is also displayed below each win price. If the customer wishes to see more matches in a particular sport they may press the show more button located on the right hand side of every sport banner. Clicking on a green button price will take the customer to the check out summary page.

Page 4: checkout and summary.

Pretty basic, a page explaining the details of the customers product and sport, followed by credit card check out.

The brief

1. The website needs to be explained to an audience that has no understanding of online gambling or sports betting.
2. The customer needs to understand there are no further hidden fees or costs beyond the prices displayed
3. There is no "catch" and no drawback, we present our concept as a "Win/Win" Scenario for our customers. That is to say, the customer wins regardless of the outcome of the match.
5. It needs to be easy to follow, engaging (meaning high production value) and informative that a person who knows nothing about eCommerce and nothing about gambling can understand it).
6. It needs to be in the style an colour palette of the site
8. It needs to have written and graphical elements, but there should not be huge chunks of texts. The text should be in short paragraphs and easily digestible and clear English needs to be used.
9. For Australian audience.

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Winner

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Employer Feedback

“Did a lot of revisions until i got what i wanted. Great work. Will use again.”

ImpliedEmpire, Australia.

Public Clarification Board

UnstableEntropy
- 9 years ago
My congratulations
- 9 years ago
Contest Holder
- 9 years ago
Another example of info graphic, which is more linear, and more appropriate to our style:

http://image.shutterstock.com/z/stock-vector-creative-infographics-template-with-pencil-puzzle-and-education-icons-abstract-infographic-design-178825238.jpg
- 9 years ago
Contest Holder
- 9 years ago
Everyone, these are examples of INFO GRAPHICS. I am not looking for an exact replica with my text. I just want to show everyone what i had in mind in terms of style:

http://cdn.ourtutscom.netdna-cdn.com/wp-content/uploads/2012/01/sholifters-of-the-world.jpg
- 9 years ago
UnstableEntropy
- 9 years ago
#10 please check and tell me if any changes needed ( on full-screen everything look awesome)
- 9 years ago
1. UnstableEntropy
  - 9 years ago
  also look all slides
  - 9 years ago
gabriellatorres
- 9 years ago
working on!
- 9 years ago
Contest Holder
- 9 years ago
To Clarify:

This is an explainer graphic / guide.
We wish to educate people on how to use the site.

Imagine your mother goes on the site. She is confused by what she sees. We would like to be able to educate someone like her, so she feels comfortable with using the site and what each function does.

Your job is to simplify the concept into words and graphics and a guide. So you may use screengrabs of the site, or create your own graphics, as long as it relates to the site and what we do.

If you have questions about how the site works, please message me.
I encourage you to navigate the site, get to check out page, look at all the various options so you learn HOW the site works, and what it does.
- 9 years ago
eruotor8
- 9 years ago
Hello CH....wonderful site I wish to be using soon.....expect the best info graphic....work in progress.thanks
- 9 years ago
Badraddauza
- 9 years ago
I want to join in. But need to explain some thing. Do you want one single infographic page as .jpeg? or want different portions of your website to be designed?
- 9 years ago
1. Contest Holder
  - 9 years ago
  I need an infographic. It will be displayed on the site. So it can be html and css, or an image file, whatever works for displaying on a site as a "how it works".
  - 9 years ago