[DESIGN] Incredible New Logo & Brand Pack

  • Status: Closed
  • Prize: $300
  • Entries Received: 155
  • Winner: imtishaalz

Contest Brief

****** IMPORTANT - PLEASE READ THE FULL BRIEF FOR PROCESS & INFORMATION ******

We NEED an AMAZING new logo for the rebrand of our Marketing Agency to the new name Lead Fuel...the successful Freelancer will have the opportunity to work with us afterwards on a continued basis for lots of client and in house projects - this could lead to full time remote work!

Along with the logo, we need a full brand pack all supplied with high res and vector formats, including:
- Logo
- Logo Inverse for use on contrast colours
- Business Card Design (two sides)
- Company Letterhead
- Envelope Design
- Brand Icon (usually taken from logo)

Here's how we want to work:
STEP 1 - Submit a logo design
STEP 2 - We will feedback with detailed critique
STEP 3 - Once we like your design, we'll ask you to produce the other brand elements (business cards etc.)
STEP 4 - We'll feedback again
STEP 5 - Produce your best possible result
STEP 6 - If you're the BEST - You'll WIN the Contest!!!

Contact us anytime for feedback :)

Important Considerations:
- Typograhy must be clearly thought out, aligned, coloured and weighted appropriately
- Colours must work well together
- We LOVE the Golden Ratio Rule and there are some great Rocket ideas on Google for this
- DON'T be boring - We aren't lawyers or accountants, we want to look FUN & EXCITING

About Us:
Lead Fuel is the new front-end brand for Aspire Social, a UK based Digital Marketing Agency, specialising in pay per click lead generation ads (getting consumers to opt-in to be contacted by a sales company).

Our clients are both remote and direct sales companies, who rely on high quality leads to fuel their sales process. Lead Fuel is exactly what they need - providing exclusive consumer leads generated and pre-qualified in the best way to help ignite client sales.

IMPORTANT: As well as providing a direct lead generation agency service to clients, Lead Fuel will also be the front-end brand for our education, training and online course based products as well. Meaning, this needs to be a trustworthy logo, but also one that appeals to digital nomads.

We love brand icons - it doesn't have to be something overly complicated or detailed - it just needs to be effective and relevant! A great example of this is the [login to view URL] gears - a top example, from a brand we love below.

*** ICONS WE LOVE ***
- Rocket
- Fuel Can
- Fuel Pump
- Energy


*** COLOURS That Are GREAT ***
- Green e.g #C9DD59
- Red e.g. #FF333A
- Dark Grey e.g.#373A3C
- White
(You can try other colours, but these are our preference)

*** BRANDS We Love <3 ***
- ClickFunnels (we use these guys as a big part of our business and their branding is on point)
- [login to view URL] (another key tool of ours, and we're stealing their green, red and dark colour scheme- although we also love the blue on their website to cut through things)
- Dotmailer (although their logo is simple, it's effective and communicates the targeted nature of the marketing)
- Hotjar (another simple logo, but very effective - the little flame and the great typography is brilliant)

*** WORD We Adore <3 ***
- IGNITE
- SPARK
- POWER
- DRIVE
- FUEL (obviously)
- ROCKET
- TURBO
- NITRO

As you can see, all of these are very emotive power words. Why? Because Lead Fuel is the Powerhouse that Drives Sales teams forward and empowers in house marketers to Turbocharge their Lead Process!

Recommended Skills

Employer Feedback

“Muhammad clearly has an extraordinary flare for clean and effective design. Not only did we choose him as a winner of our contest, he outshone branding agency proposals that we had received in the UK. I cannot recommend him highly enough and will continue to work with him again. His communication is brilliant and timeliness to deliver requirements is nothing short of exceptional. Fantastic freelancer!”

Profile image AspireSocial, United Kingdom.

Top entries from this contest

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Public Clarification Board

  • vartman12
    vartman12
    • 2 months ago

    congrats for get an outstanding and unique logo

    • 2 months ago
  • graphicshape
    graphicshape
    • 2 months ago

    please check #214

    • 2 months ago
  • kanchanverma2488
    kanchanverma2488
    • 2 months ago

    feedback please #200 #201 #202 #203 #204 #205 #206 #207 #208 #209

    • 2 months ago
  • EdgarxTrejo
    EdgarxTrejo
    • 2 months ago

    #162

    • 2 months ago
  • Maa930646
    Maa930646
    • 2 months ago

    Please check entry #188 , #189 , #190 ..Thanks

    • 2 months ago
  • aravindhakumr
    aravindhakumr
    • 2 months ago

    CHECK #161 .

    • 2 months ago
  • ProDesigns24
    ProDesigns24
    • 2 months ago

    check #64 #66

    • 2 months ago
  • Lathadurai35
    Lathadurai35
    • 2 months ago

    pls check my Entry #159

    • 2 months ago
  • Lathadurai35
    Lathadurai35
    • 2 months ago

    pls chek my entry

    • 2 months ago
  • pjallandhra
    pjallandhra
    • 2 months ago

    May I know what is this LEAD FUEL is about?
    for the relevance of brand identity.

    • 2 months ago
    1. AspireSocial
      Contest Holder
      • 2 months ago

      A full description is in the brief, please read that mate

      • 2 months ago
  • ishansagar
    ishansagar
    • 2 months ago

    First time ever seen a contest holder asking for Golden Ratio in the design.

    • 2 months ago
    1. Pootnik
      Pootnik
      • 2 months ago

      Nope, actually when CH ask for it, usually is selected some poor design, weird but true.

      • 2 months ago
    2. AspireSocial
      Contest Holder
      • 2 months ago

      We're quite particular in what we like and what works

      • 2 months ago
  • moeezdar22
    moeezdar22
    • 2 months ago

    check #132

    • 2 months ago
  • DimitrisTzen
    DimitrisTzen
    • 2 months ago

    Check #86 please

    • 2 months ago
  • Designpedia2
    Designpedia2
    • 2 months ago

    Hello CH please check #80 #81 #82 #83 Your feedback is very important if you want any changes let me know
    and more color are available
    simple and clean design
    Thank you...:)

    • 2 months ago
  • grozedoop002
    grozedoop002
    • 2 months ago

    plz check #71

    • 2 months ago
  • salmansaiff
    salmansaiff
    • 2 months ago

    sir, please leave some comment at my entry so i can understand what you like or dislike & give me some suggestion how to develop it,

    • 2 months ago
  • Martin097
    Martin097
    • 2 months ago

    I will start working on it,

    • 2 months ago
    1. AspireSocial
      Contest Holder
      • 2 months ago

      Brilliant, we look forward to seeing your entry Martin

      • 2 months ago

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