Brand Image + Website upgrade

  • Status: Closed
  • Prize: $510
  • Entries Received: 29

Contest Brief

My name is Andrés, I run the blog cyberhuaca.com on personal finances for spanish speakers and give 1 - 1 personal finances courses. After a bunch! of years working for corporations I decided to take this new path; started by creating the blog myself, but it´s time to make it more professional, both in the look and the functionality of it.
I need:
1. Brand and image guidelines.
2. Upgrade website (WP) with new image guidelines. We use WP Divi Theme. Experience with Divi is a large plus!
3. Templates especially for blog post front pages, fonts and post structure, Pinterest Pins, Youtube video miniatures, and Ppt presentations.
4. Finally, website speed optimization. We shall be able to measure before/after, to check if this has been accomplished.

Note about the image and colors: This is a blog about personal finances and investment. The image shall convey confidence. We write in a young, fresh style, but the topic is very serious. Many of our customers and readers have serious trouble with debt, with bankruptcy, lack of liquidity, so it shall give them trust we know what we are talking about, without being boring. As a fact, most of our readers and customers (customers= people who buy 1 to 1 coaching sessions on personal finance) are women. This means the image should be appealing to women, despite not being feminine ( I hope this is not a contradiction).
The topics we talk (write) about in the blog are based on decades of experience. Lots of theory as well, but our experience with methods, investment types etc. We want our image to reflect experience, without looking old or oldfashioned.
I think the image should be like the one of a Fintech or online bank. It shall inspire trust and appear young.
Regarding the language: Currently, we just write in Spanish, however, we will start to have an English blog page in the first semester of next year.
Currently, most of our readers come from Latin America, USA and Spain.

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Public Clarification Board

  • aurora4pps
    aurora4pps
    • 4 years ago

    Could you please checkout my entry #51 ? Thank you.

    • 4 years ago
  • Ozgunduz
    Ozgunduz
    • 4 years ago

    Hola Andrés,

    #49 For your information.

    Thanks

    • 4 years ago
  • Ozgunduz
    Ozgunduz
    • 4 years ago

    Hola Andrés,

    I'll do a live work on another web address with divi theme for you. (You will be able to test it live)

    If your logo doesn't look right on your current site, can you share it?

    Alternative themes can be done very well, but this is not much of a problem you know divi theme so you will be easier management for you.

    There are many factors related to performance speed, I will not share these details here, I will tell you there when I send sample input.

    Also, if possible, can you share sample websites if you like?

    Your information
    Thanks

    • 4 years ago
  • rexbdsoft
    rexbdsoft
    • 4 years ago

    Alright sir Andrés, Thanks for your great requirement. How it will be if we use a custom theme with dynamic functionality and its usement could be easier than your expectation ?

    • 4 years ago
    1. cyberhuaca
      Contest Holder
      • 4 years ago

      Hi Redbdsoft. It is VERY important for me to be able to modify details after the job is done. A website as ours is a dynamic creation; we adjust pages, entries, amont other elements on an monthly basis and want to keep doing so. Surely we will upgrade to a more professional theme, but for the time being, Divi is our option. I hope I understood your question right. Tx for your interest in our project.

      • 4 years ago
  • ValidCode Development
    ValidCode Development
    • 4 years ago

    Please check Entry #29 and let me know your views on it, also do not hesitate to share your thoughts if you want any changes or updates on it.

    • 4 years ago
  • Asianexperts
    Asianexperts
    • 4 years ago

    Please #increaseprize for 1000 usd as this is a contest we have to pour and take lots of risk. 510 USD IS PERFECT for project. hope you undersand

    • 4 years ago
    1. Asianexperts
      Asianexperts
      • 4 years ago

      understand*

      • 4 years ago
  • melismartina
    melismartina
    • 4 years ago

    I'm working on your project don't close the contest

    • 4 years ago
  • HappyDesk
    HappyDesk
    • 4 years ago

    Hi CS, Just start working on this project. Please don't end this contest before contest time end.

    • 4 years ago
  • DacunhaFernando
    DacunhaFernando
    • 4 years ago

    Hola, me gustaría realizarte algunas preguntas para el Brief serias tan amable de escribirme al privado por favor, gracias.

    • 4 years ago
    1. cyberhuaca
      Contest Holder
      • 4 years ago

      Hola Fernando, por supuesto. Acabo de complementar la descripción. Por favor revisa y con gusto te responderé las preguntas adicionales que tengas.

      • 4 years ago
    2. DacunhaFernando
      DacunhaFernando
      • 4 years ago

      perfecto, trabajo en la propuesta.

      • 4 years ago
  • lejandro
    lejandro
    • 4 years ago

    Hola.
    Me dedico al desarrollo web. Acabo de visitar Cyberhuaca. ¿Será sólo en español? y (para darme idea) ¿qué significa "Huaca"?
    Saludos. Al margen. No sé si mantendrás los colores o si quieres algo totalmente distinto.

    • 4 years ago
    1. cyberhuaca
      Contest Holder
      • 4 years ago

      Hola Oscar. Gracias por tu interés. Inicialmente es sólo en español, aunque espero tener inglés también en el mediano plazo. Huaca es el nombe que los indígenas le dan a los tesoros que enterraban para esconder el oro etc de los conquistadores. Sobre los colores: Pensé que freelancer tenía un formato de brief, para guiar a los diseñadores en el proceso (como 99Designs). En todo caso, espero del diseñador seleccionado que, luego de algunas preguntas sobre el espíritu y lo que queremos comunicar, haga propuestas de los colores. Los colores que están hoy no están muy bien pensados ni consistentes.

      • 4 years ago
  • kingberr
    kingberr
    • 4 years ago

    Can you please share with us more information about what exactly do you want from us

    • 4 years ago
    1. cyberhuaca
      Contest Holder
      • 4 years ago

      Hi, just did in the description. gladly will answer if further questions.

      • 4 years ago

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