Brand Identity Creation ASAP

Status: Closed
Prize: $60
Entries Received: 2
Winner: fatemahakimuddin

Winner

Contest Brief

Brief for Brand Identity Creation of Mundo Intercambio

1. Company Information:

Name: Mundo Intercambio
Sector: Cultural and Educational Exchanges, Work and Travel
Location: Ecuador
Objective: To facilitate enriching cultural and educational exchange experiences for both young people and adults, including programs for higher studies and postgraduate courses abroad.

2. Target Audience:

Young people and adults aged 18 to 45 interested in studies, work, and cultural experiences abroad.
Includes professionals seeking higher education or postgraduate opportunities.
Values personal growth, quality education, and unique life experiences.
3. Project Objectives:

To create a brand identity that appeals to both young individuals and adults looking for educational experiences abroad.
The brand should inspire confidence, be accessible, and reflect the transformative nature of exchange experiences.
4. Required Elements:

Logo and variations.
Color palette.
Typography.
Brand style guide.
Examples of applications on various supports.
5. Style and Tone:

Style: Professional yet accessible, modern, and tailored to a diverse audience.
Tone: Inspiring, informative, and trustworthy.
6. Inspiration and References:

Reference ef.com and growproexperience.com for their ability to connect with a diverse audience.
Differentiate with an approach that balances the seriousness of advanced studies with the adventure of living abroad.
7. Restrictions and Considerations:

The brand identity must be versatile and adaptable to different contexts and ages.
Cultural sensitivity and inclusive representation.

DELIVERABLES:

1 Logo:

Final logo designs in various formats (JPG, PNG, SVG).
Logo variations for different uses (e.g., horizontal version, vertical version, icon).
Color Palette: Use colors, do not send logos only in black and white

2 Defined color scheme with color codes (RGB, CMYK, Hex).

3 Typography:

Selected typefaces for the brand.
Usage guidelines for headings, body text, and other elements.
Brand Style Guide:

4 Detailed document including guidelines on how to use the brand elements (logo, colors, typography, imagery).
Examples of application in different contexts.

5 Marketing and Promotional Materials:

Examples of branding applications on materials such as brochures, business cards, stationery.
Templates for social media and digital advertising.

6 Brand Presentation:

An explanatory presentation of the brand identity, explaining the rationale behind design choices and how these reflect the company's values and objectives.
Source and Usage Files:

7 Source files in editable formats (e.g., AI, PSD).
Instructions for using and manipulating graphic files.

8 Brand Strategy Report:

A document explaining the strategy behind the brand identity and how it aligns with "Mundo Intercambio's" business objectives.

9 Digital Brand Kit:

A digital package that includes all graphic elements and guidelines for their use, easily distributable within the company.

Recommended Skills

Winner

Post a Contest Like This

Employer Feedback

“Although there was an error regarding the expected results of the contest, Fatema was aware of the scope of the project and completed all the expected milestones.”

monotesta, Ecuador.

Top entries from this contest

fatemahakimuddin India

1
shanazakter3311 Bangladesh

0

Public Clarification Board

hossen22
- 4 months ago
Please Check my entries #957
- 4 months ago
golamrabbani515
- 4 months ago
Please Check my entry #955
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #954
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #952
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #950
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #937
- 4 months ago
hossen22
- 4 months ago
please Check my entries #933
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #931
- 4 months ago
Colorindesign
- 4 months ago
#878
- 4 months ago
1. fatemahakimuddin
  - 4 months ago
  Entry #846 appears to replicate my original concept; numerous entries seem to be appropriating the work. I had initially submitted this concept before the entries in the #600 series. When we presented concepts #620, #839, and #840, which were top contenders, the concept was copied in the initial "U."
  - 4 months ago
hossen22
- 4 months ago
Please Check my entries #919
- 4 months ago
zain332
- 4 months ago
Check #877
- 4 months ago
Colorindesign
- 4 months ago
please check #876
- 4 months ago
fatemahakimuddin
- 4 months ago
#846 is copy of my first initial concept, there are so many entries just stealing the work.
- 4 months ago
fatemahakimuddin
- 4 months ago
The top logo copied our idea. Also, you can communicate through the chatbox for feedback, contest holder. We have been working from day 1, and now everyone is starting to copy what we have submitted. Thank you.
- 4 months ago
1. fatemahakimuddin
  - 4 months ago
  The top logo copied our idea. Also, you can communicate through the chatbox for feedback, contest holder. We have been working from day 1, and now everyone is starting to copy what we have submitted. Thank you.
  - 4 months ago
hossen22
- 4 months ago
please Check my entries #861
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #859
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #852
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #851
- 4 months ago
Colorindesign
- 4 months ago
please check #846
- 4 months ago
Colorindesign
- 4 months ago
please check #841 #842
- 4 months ago
sabbirlove644
- 4 months ago
#829
- 4 months ago
sabbirlove644
- 4 months ago
#825
- 4 months ago
aminajannatluba
- 4 months ago
Dear Sir, Please check #801
- 4 months ago
aminajannatluba
- 4 months ago
Dear Sir, Please check #800
- 4 months ago
aminajannatluba
- 4 months ago
Dear Sir, Please check #799
- 4 months ago
aminajannatluba
- 4 months ago
Dear Sir, Please check #714
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #750
- 4 months ago
hossen22
- 4 months ago
Please check my entries #749
- 4 months ago
zain332
- 4 months ago
Check #748
- 4 months ago
Colorindesign
- 4 months ago
please check #743
- 4 months ago
sabbirlove644
- 4 months ago
#724 please check this one i hope like it
- 4 months ago
aminajannatluba
- 4 months ago
Dear Sir, Please check #714
- 4 months ago
zain332
- 4 months ago
#710
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #701
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #700
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #698
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #697
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #696
- 4 months ago
Colorindesign
- 4 months ago
please check #675
- 4 months ago
humaundgn
- 4 months ago
#669 Please Check
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #664
- 4 months ago
zain332
- 4 months ago
Check #624
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #663
- 4 months ago
tahmidmahmud03
- 4 months ago
I have a question:
Do you want extra logo or a wordmark?
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #661
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #627
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #626
- 4 months ago
hossen22
- 4 months ago
Please Check my entries #625
- 4 months ago