Brainstorm brand name and tag line for a line of sunglasses

Status: Closed
Prize: $100
Entries Received: 1
Winner: rileyangela74

Winner

Contest Brief

UPDATE: The Brand Name and Tag Line should be positive/fun/inspiring and should avoid preaching to the audience.

UPDATE: Just wanted to give a bit more guidance: I believe that customers will not buy sunglasses simply because they are made from recycled materials or because someone cleaned beaches. In my opinion the lifestyle aspect is most important; the sustainability aspect comes second. Therefore, the environmental / green aspect of the brand should be subtle. Please post to the board if you have any questions. Thx, Jens

Hi there,

Thanks for checking my project. We need a brand name and a tag line for a consumer brand with a portfolio of products that are made of recycled post-consumer plastics.

The first products will be sunglasses but the line of products will likely extend to messenger bags, bags for surf boards, t-shirts, etc.

Our target customers are:
- Beach lovers (i.e. surfers, kite surfers, wakeboarders)
- Snowboarders
- Skaters
- Party folks
- Young urban people
- Fashion influencers

Our social enterprise regularly organizes cleanups at beaches, waterfronts and other littered places where i.e. PET bottles, plastic bags, fishing nets and other garbage is slowly decomposing and severely harming nature and wildlife. The collected stuff is then brought to recycling companies where these valuable raw materials are being fed back into the recycling cycle again. The world has become a bit cleaner and the need for virgin raw material is lessened.

While we do not use the collected material for our products, we make two important statements:
- Our products are made of recycled materials
- For every product sold, we do collect XYZ amount of garbage and bring it back into the recycling system

Hence, by buying our products the consumer directly contributes to clean our environment and yet gets a brand new, high-quality product that tells a story of sustainability. A win-win situation for the environment and the consumer.

Guidance:
- Brand and tag line should fit the target audience (cool, young, hip) and ideally conveys a sense of inspiration
- Tag line needs to be in English. The brand name could be anything but should still embrace the other guiding principles mentioned below
- Brand name needs to fit on the sunglasses’ earpiece (temple)
- The name should stir interest – ideally the brand name is so catchy and interesting that others would ask the owner “What is that? What does that mean?” So that the owner then can tell the story that the sunglasses are made of recycled materials and that his purchase helped to make the world a cleaner place
- The brand name should work with and without the tag line
- Ideally the name can also be the logo (I will open another contest for the logo design after successfully completing this contest)

We really look forward to your great ideas and designs. The contest is sealed and guaranteed because we want to find out an outstanding brand name and tag line for our young and aspiring social enterprise. Future works (for logo and marketing) will be possible if the result is completely satisfying.

Thanks to all of you for participating.
Jens

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Employer Feedback

“Next to the high quality creative outcome, the explanantion thereof helped me understand of how to use the creative design. Thx again. Would def hire again ”

JenzoAnders, Germany.

Public Clarification Board

Contest Holder
- 9 years ago
Hi, thx again for all your entries. I was surprised by the sheer number of entries. On a positive side, this resulted in many suggestions. On the other side however, it was challenging for me to give individual feedback. At the beginning I kept up but then simply gave up. Instead I used the clarification board for additional guidance. Thx again y'all for your time, effort and creativity!!
- 9 years ago
lrap27
- 9 years ago
Congrats !!!!!!!! rileyangela74
- 9 years ago
lrap27
- 9 years ago
Does all entries are sealed ?
- 9 years ago
lrap27
- 9 years ago
Posted mine.... Like / Rate if any one interested #249.Thanks
- 9 years ago
freelancetutor
- 9 years ago
It would be great if you could give feedback on or rate my latest entries. I am willing to submit more suggestions accordingly. Thank you!
- 9 years ago
ceebee21
- 9 years ago
Hello CH, Pls leave feedback on #236. Thanks :)
- 9 years ago
manisurya7893
- 9 years ago
i hope you like entry #230, genuine and fits your demand.
- 9 years ago
neptos
- 9 years ago
I hope you will appreciate my entry: #221
- 9 years ago
rupban1
- 9 years ago
#206, #171, hope i have RISEN up to your expectation
- 9 years ago
tota999
- 9 years ago
I'm Joining...........
- 9 years ago
EngrEd
- 9 years ago
Please check #199
- 9 years ago
cpgpoetry61
- 9 years ago
Numbers 185 & 186 are posted for you review. Took your suggestions. Hope these are more to your liking. Thanks.
- 9 years ago
Contest Holder
- 9 years ago
Hi there,
Thank you all very much for taking the time to participate in this contest. So far I have received 2 suggestions for brand names that I am really happy with. And if there are no other suggestions, it will be between these two in regards to the brand name. However, I am lacking a good tag line and hope you can help.
The tag line should
- Imply in a subtle manner that the sunglasses are made of recycled material
- Be inspiring
- Be positive
Maybe the following suggestions inspire you to come up with a great tag line:
- Risen again
- Rise again
- Risen to a new level
- Risen to a new hight
- Risen to a new purpose
- Get up! Do it again!
- Rise to the next level
- Risen to the next level
As you can tell I do like the word "rise/risen" in it. However, my English is not good enough to tell whether the use of the word is correct and/or strong enough.
Looking forward to your suggestions.
Let me know if you have any questions.
Cheers, Jens
- 9 years ago
asifkhan268
- 9 years ago
does name should have available .COM domain
- 9 years ago
Contest Holder
- 9 years ago
Apologies to everyone I rejected without giving feedback. In many instances I gave feedback but it simply took way too much time. If I believe the approach is good and can be used for further creativity, I give feedback. If not, I don't. Either way, I appreciate your time and effort and all your entries. Thx, Jens
- 9 years ago
Contest Holder
- 9 years ago
Based on some entries I want to give some more guidance: The Brand Name and Tag Line should be positive/fun/inspiring and should avoid preaching to the audience.
- 9 years ago
cpgpoetry61
- 9 years ago
Number 66 posted for your review.
- 9 years ago
cpgpoetry61
- 9 years ago
Number 65 is posted for your review. If you use "your" with the name it is an available dot com. Hope you like it.
- 9 years ago
Contest Holder
- 9 years ago
Hi all, thx for the numerous suggestions. Just wanted to give a bit more guidance: I believe that customers will not buy sunglasses simply because they are made from recycled materials or because someone cleaned beaches. In my opinion the lifestyle aspect is most important; the sustainability aspect comes second. Therefore, the environmental / green aspect of the brand should be subtle. Please post to this board if you have any questions. Thx, Jens
- 9 years ago
aaliynutzaa
- 9 years ago
Please take a look at #33. Thanks!
- 9 years ago
Contest Holder
- 9 years ago
for this contest brainstorming / suggestions for brand name and tag line is enough. If the contest has a great result, I will post another contest for logo and graphics. However, if you feel your suggestion is stronger if you put it in graphics, you are welcome to do so.
- 9 years ago
1. maxwellrpichan
  - 9 years ago
  Hi Jens, the system wouldn't let me proceed without submitting a file, hence the attachment. Thanks!
  - 9 years ago
lever1000
- 9 years ago
Do you want a graphic file of your brand name? or just brainstorming information?
- 9 years ago