Book Design - Simply Business

Status: Closed
Prize: $100
Entries Received: 74
Winner: espaciom

Winner

Contest Brief

CREATIVE BRIEF – COVER DESIGN
Looking for a book cover design for a business/professional audience, must be attractive and eye-catching, while remaining relatively text heavy.

DIMENSIONS: A5

TITLE: Simple Business
SUBTITLE: Get Started in Business. Simply

AUTHOR: By Steve Gray, author of ‘Leadership Excellence’ and ‘Beyond the Busyness of Business’

IMAGE: the design should illustrate the idea of COMPLEXITY/CHAOS transformed into SIMPLICITY, eg
- a tangled mass of cables becoming 2 neat cables
- a ‘scrawled’ or ‘scribbled’ pencil line becoming a single straight line
- a ‘messy’ business graph with many lines becoming a single line that is trending upwards

FEEL: The look should be business-professional. As such, the design can afford to be very text-heavy, but should have an attractive, eye-catching background. The usual format for these types of publication is large title and subtitle at top, with author name and short bio at bottom, but we should not be too constrained by this convention

KEYWORDS: Professional, business, authority, ‘chaos into order’

See attached examples of similar jackets with the look and feel we are roughly aiming for.