REVIGRES STORE IN STORE: A NEW DISPLAY CONCEPT

Status: Closed
Prize: €500
Entries Received: 10
Winner: adhfree

Winner

Contest Brief

Hi!

We're looking for a bold proposal that will revolutionize Revigrés display in our showrooms and distributors stores!

Send us ideas of how we can communicate the brand’s values, engage with the stores visitors in an interactive way and help them choose our products.

You can send us as examples/designs of architecture solutions, product exhibition equipment, interactive technologies, decorative ideas and other elements that convey the brand’s values, to both professionals - architects, interior designers, construction owners – and end consumers.

We'll give you until December 1 to send us your proposals. But remember: The early bird catches the warm! So send us your most creative ideas as soon as possible!

The prize is 500 euros!

Bellow and attached you’ll find all the information you need.

Good luck!

CONTEXT
Revigrés is a Portuguese renowned brand in the ceramic world, specialized in the production of ceramic wall and floor tiles. (see attachment A - Revigres Corporate Profile)

The company intends to improve the effectiveness of its showrooms - in Lisbon and Águeda - and the brand’s presence in its national and international distributors’ network - multi-brand stores - with a new display concept that allows a closer relationship with the visitors and influences their purchasing decisions.

OBJECTIVES
Revigrés aims to create a new exhibition concept for its showrooms, transforming them into concept stores that communicate the brand’s values. This concept must allow to be adapted to the brand’s display areas in its multi-brand distributors’ stores.
It is intended to create an exhibition design concept that enhances the following factors:
• Branding: communicating the brand’s values and history;
• Engagement: promoting the involvement and interaction of customers with the Brand and the products experimentation;
• Consumption: facilitating the decision making process regarding the brand’s products.

BRAND VALUES / COMMUNICATION AXIS
The new design concept should focus on the customer and on the following brand values/communication axis:
- “Portugality”
- Quality
- Creativity
- Innovation
- Environmental sustainability
- Social accountability

TARGET AUDIENCE
It is intended to reach two main target audiences:
- The end consumer who visits the showrooms and distributors in order to choose the products that will be applied in its private project.
- The professional - architect, interior designer, construction owner, among others - who needs to select materials for their projects.

(See more in attachement B - Briefing Revigres new store display concept)

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Winner

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Employer Feedback

“Adhfree presented a very complete proposal, not only with a concept idea, but also with several concrete examples of how we can materialize it. It was clear that he dedicated a lot of time to it searching for the best solutions and adapting them to our business. Therefore, we’re very happy with the result and will take in consideration several of his suggestions for our flagship store.”

mktveraferreira, Portugal.

Public Clarification Board

cvlad
- 7 years ago
Hi, Contest Holder. Did you decided on the winning entry? Thank you. #9
- 7 years ago
Contest Holder
- 7 years ago
Hi, everybody.
We'd like to thank you for all the proposals.
We’ll evaluate them and get back to you until de end of this week.
Thanks!
- 7 years ago
1. cvlad
  - 7 years ago
  Thank you. We'll be waiting for your final decision. #9
  - 7 years ago
cvlad
- 7 years ago
Was anybody contacted by the Contest Holder about the awarding ? #9
- 7 years ago
cvlad
- 7 years ago
Please check #9 especially the comments and all the photos. Thank you
- 7 years ago
mayashu
- 7 years ago
Hello entry #4 is a copy of existing design of an london artist
- 7 years ago
SarahMotawei
- 7 years ago
Hello sir, please see entry #5
- 7 years ago
creatiVerksted
- 7 years ago
I'm working on it.
- 7 years ago
jessmichelle
- 7 years ago
Hi, it's an interesting project. I would like to join the contest!
I was wondering, do you have a showroom layout for me to design?
As interior designer, I usually applied design from research and also the concept to interior spaces. In my knowledge, you would like to receive the output in 3D design? or just design ideas proposal. Thanks.

Regards,
Jess
- 7 years ago
1. Contest Holder
  - 7 years ago
  Hi Jess. You can send us just your design ideas proposal. Thanks!
  - 7 years ago
rexbdsoft
- 7 years ago
make it #sealed
- 7 years ago
rexbdsoft
- 7 years ago
Can you tell me in depth about the backend programming language or cms?
- 7 years ago
Contest Holder
- 7 years ago
Hi Sarah. You can present your entry the way you think is better yo show your ideas. Thanks!
- 7 years ago
SarahMotawei
- 7 years ago
In what form do you want the entries? a 3d design proposal? or a research & moad board suggesting a brand experience
- 7 years ago
SDBcIndia
- 7 years ago
#guaranteed.
- 7 years ago